BEIJING, March 22, 2013 /CNW/ - Air China will upgrade its routes to
North America this year in order to meet the increasing market demand
and cement its presence in this region. The onboard food tasting for
the routes to North America held on March 8 became the starting point
of this endeavor. Dozens of newly created appetizers, hors d'oeuvres
and hot dishes were presented at the food tasting.
Air China invited comments from the gastronomic experts and passengers
who attended the tasting. The new creations will make it onto the First
Class/Business Class menus on Air China's routes from Beijing to Los
Angeles, New York and San Francisco as well as onto Air China's 4th route to America, Beijing-Houston, to be launched this July.
The new creations are based on the suggestions of food experts from
nutritional perspectives. The menus feature both Chinese and western
dishes, best for those who like tart, sugary and a bit spicy flavors,
as well as carefully prepared desserts to round off a meal. The food
preparation and delivery efficiency will also be maximized -- it will
not take more than 45 minutes. And all the foods will be kept at
temperatures of 0-5 degrees celsius to ensure their freshness.
Onboard meal service affects passengers' perception of an airline and is
one of the key areas for overall service quality assessment of an
airline. Air China's attempt to serve up newly created dishes will
improve customer experience and the overall service quality on the
carrier's routes to North America.
As part of its initiative to upgrade its routes to North America, Air
China will also retrofit the cabin interior. The new cabin interior
features such typical elements of Chinese culture as cloud, phoenix and
motifs on ancient tiles, reflecting the ancient Chinese philosophical
perception of the relationship between nature and man as well as Air
China's understanding of people.
After being upgraded, Air China's New York route will be operated with
B777-300ER, an aircraft type quite popular with business travelers, and
be increased to 11 weekly flights. The carrier's Beijing-Los Angeles
and Beijing-San Francisco routes will also be upgraded. And the
Beijing-Houston service will be launched in July.
North America is Air China's second largest overseas market after
Europe. Travelers from Hong Kong, South Korea, Australia, Thailand,
Japan, Singapore, India, Mongolia and Philippines can easily connect to
flights to North American destinations via Beijing.
SOURCE: Air China
For further information:
Zhao Xing Yu, +86-10-6146-2395, firstname.lastname@example.org
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