LINKOPING, Sweden, March 4, 2013 /CNW/ -
To follow the demand for TPI (Tire Pressure Indicator), NIRA is
substantially expanding both in headcount and space.
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"In May 2013, we plan to finalize the final step of our current office
and workshop space extension. We will then have doubled the available
office space and more than doubled the workshop area compared to 2011"
says Helene Thibblin-Adlers, CFO.
The engineering workforce increased by 60% between 2006 and January
2012. Until end of 2013 alone, another 60% is planned. Generally, there
is a problem finding the right competencies, but the location in
Mjärdevi Science Park and the vicinity to Linköping University helps
This growth reflects the development of the customer portfolio and sales
Tire Pressure Monitoring Systems are one of the most dynamic areas among
car features. Driven by legislation and environmental awareness, the
market for TPMS is literally exploding.
TPI series application started in 2006 with Audi as the first customer.
By the end of 2011, there were four vehicle manufacturers as customers
and by 2013, it has grown to seven.
Jörg Sturmhoebel, CMO: "Since market introduction in 2006, we have
achieved a yearly growth rate of around 100% in terms of TPI licenses
sold. Increasing the workforce at the same pace is basically impossible
for any organisation and is also not suitable reaction to our
customer's demand for increasingly shorter development times and higher
Beyond the sheer capacity and space increase, optimized tools, processes
and organizational structures are needed.
A whole new organization has been introduced in January 2013. Within the
development department, there are now dedicated specialist teams for
application, integration and development of new products. Together with
a new project management team comprising mainly of key account
managers, this creates an effective matrix organisation with clear and
competent customer and project interfaces and an improved utilization
of synergies between projects. Core competencies are now concentrated
in the specialist teams supporting and participating in the customer
Dr. Predrag Pucar, CEO: "With the new organisation, NIRA is well
prepared for healthy and sustainable growth in the coming years. We can
now easily handle new customers and projects within the organisational
structures and grow organically. As a side effect, this creates a more
stable environment for our employees despite the dynamic market, which
will surely contribute to a further improved employee satisfaction."
SOURCE: NIRA Dynamics AB
For further information:
Jörg Sturmhoebel, CMO