NFL Scores with Canadian fans at Official Super Bowl XLVI Parties

Toronto, Montreal and Vancouver play host to NFL's first fan-focused Super Bowl XLVI Parties presented by Bud Light

TORONTO, Feb. 5, 2012 /CNW/ - Thousands of Canadian fans gathered today to watch the New England Patriots take on the New York Giants at three NFL-hosted Official Super Bowl XLVI Parties, presented by Bud Light that took place in Toronto, Vancouver and Montreal.  The larger than life fan experiences delivered on the promise to be the best and most authentic Super Bowl XLVI celebrations ever on Canadian soil. The festivities featured the ultimate game watching experience including: an HD broadcast, NFL cheerleaders, live performances, NFL players, and the tastes of an NFL tailgate (food inspired by the cities of the two competing teams).

The NFL and Bud Light took over Stade Uniprix in Montreal, Sound Academy in Toronto, and Commodore Ballroom in Vancouver, to transform the venues into the most authentic Super Bowl XLVI experiences Canada has ever seen.

"We're excited to have brought a piece of Super Bowl XLVI to Canada. Tonight's parties were a win for Canadian football fans, regardless of whether their favourite team took home the trophy," says Dan Quinn, Managing Director of NFL Canada.  "We're happy to have set a precedent for exciting and authentic Super Bowl Parties in Canada.  Second only to sitting on the sidelines in Indy, these parties were the best experience on Canadian soil."

Toronto Party Details:

  • NFL players: Bruce Smith and Jevon Kearse
  • NFL Cheerleaders: The Buffalo Bills Cheerleaders (The Jills)
  • Live performance by: Big Wreck
  • Master of Ceremonies: James Cybulski
  • Tailgate party food and drinks featured: Bud Light, The New York Smoked Meat Sandwich and The New England Fried Fish Slider
  • Experiences included: A premium HD viewing experience, inflatable football games, Bud Light Ambassadors, authentic NFL prize giveaways including a trip for four to a 2012 Regular Season Game, interactive photo walls, and a Twitter wall, which allowed fans to post photos and comments live throughout the event by using the official hashtag #CanadasXLVI

Montreal Party Details:

  • NFL players: Ronnie Lott and Darren Sharper
  • NFL Cheerleaders: The Philadelphia Eagles Cheerleaders
  • Live performance by: Misteur Valaire
  • Tailgate party food and drinks featured: Bud Light, New England Pulled Pork Sliders and The New York Grilled Chicken Drumstick
  • Experiences included: A premium HD viewing experience, inflatable football games, Bud Light Ambassadors, authentic NFL prize giveaways including a trip for four to a 2012 Regular Season Game, interactive photo walls, and a Twitter wall, which allowed fans to post photos and comments live throughout the event by using the official hashtag #CanadasXLVI

Vancouver Party Details:

  • NFL players: Marcus Allen and  TJ Houshmandzadeh
  • NFL Cheerleaders: The Seattle Seahawks Cheerleaders (The Sea Gals)
  • Live performance by: The Sheepdogs
  • Master of Ceremonies: Scott Rintoul
  • Tailgate party food and drinks featured: Bud Light, New England Clam Chowder, and A New York Bagel with a Schmear (NYC Deli slang for the act of coating a bagel with a small amount of cream cheese)
  • Experiences included: A premium HD viewing experience, Bud Light Ambassadors, authentic NFL prize giveaways including a trip for four to a 2012 Regular Season Game, interactive photo walls, and a Twitter wall, which allowed fans to post photos and comments live throughout the event by using the official hashtag #CanadasXLVI

"I've attended some very special Super Bowl parties in the past, but I have to say tonight's was one to remember," said Marcus Allen who attended Vancouver's party.  "The energy and enthusiasm in the room was incredible; Canadian fans proved today that they love their football, and that they really know how to celebrate the Super Bowl."

Image with caption: "NFL legends Jevon "The Freak" Kearse and Bruce Smith chill out with the Buffalo Jills Cheerleaders at the pre-game tailgate for Toronto's Official Super Bowl XLVI Party, hosted by the NFL and presented by Bud Light. (CNW Group/NFL)". Image available at: http://photos.newswire.ca/images/download/20120205_C9597_PHOTO_EN_9651.jpg

Image with caption: "NFL Players Marcus Allen and T.J. Houshmandzadeh, the Seattle Seahawks Cheerleaders (The Sea Gals) and The Sheepdogs, entertained thousands of fans at Vancouver's Official Super Bowl XLVI Party, hosted by the NFL and presented by Bud Light. (Marcus allen on far left, TJ Houshmandzadeh on far right.) (CNW Group/NFL)". Image available at: http://photos.newswire.ca/images/download/20120205_C9597_PHOTO_EN_9652.jpg

SOURCE NFL

For further information:

For further information, interviews and/or photos of the event, please contact:

Jessica Renaud
Jessica.renaud@mosaic.com
647-202-3243

Whitney Shanfield
Whitney.shanfield@mosaic.com
416-797-1663

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