TORONTO, Jan. 30, 2012 /CNW/ - The strategic shift that Groupe Média TFO
began nearly a year ago continues today with the launch of its new
website at www.tfo.org. This launch is an integral part of TFO's rebranding on the air, on the
Web, and on all the other media platforms on which it delivers content.
With over 4000 videos for children, youth, and the general public, as
well as dozens of games and contests and a wide choice of exclusive Web
content, this new site stands out for the wealth of relevant content
that it offers, as well as for the inherent educational value of all
As Glenn O'Farrell, the Group's President and CEO explains, "Groupe
Média TFO has carved out a choice position in the market for
interactive media aimed at the general public. We have a rich inventory
of stimulating content and are adding to it constantly to remain
relevant to our audience. This market is highly competitive, and TFO
has to differentiate itself.
By making TFO's products more accessible and offering exciting new
functionalities, this new site lets users enjoy a personalized
experience that better suits the way they consume online media, now and
Marie Masse, TFO's Managing Director for Web/TV Content, describes the
site this way: "The tfo.org site is one of the main portals for
accessing all of our content, so it was critical for us to offer users
a highly accessible platform that engages them and lets them learn and
be entertained intelligently. Our design objective was a clean,
user-friendly site that is easy to navigate, compatible with mobile
platforms, and open to social media."
Groupe Média TFO's new brand image was developed with the help of Lowe
Roche, a Toronto-based creative marketing and advertising design
agency. The new tfo.org website was produced entirely by the TFO team.
TFO's new brand image will be the subject of a large part of the edition
of TFO's flagship public-affairs program Relief that will be
broadcasted on the air and on the Web at 7 pm on January 30. A launch
event will be held in Ottawa on the evening of January 31, and Relief
will also cover it in detail.
ABOUT GROUPE MÉDIA TFO:
Groupe Média TFO produces and broadcasts high-quality cultural and
educational plurimedia content, with a strong focus on programs that
engage and entertain intelligently, from children's programming to
international cinema. It also produces and distributes complementary
material to support this content according to the needs and aspirations
of the target clientele. In this way, TFO contributes to the civic and
cultural development of the Francophone community in Ontario and makes
its content available on a wide variety of plurimedia platforms.
SOURCE GROUPE MEDIA TFO
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