DreamSerene™ from Caber Sure Fit designed to meet protection and
MARKHAM, ON, Jan. 13, 2012 /CNW/ - Retailers and consumers will always
wake up on the right side of the bed thanks to Caber Sure Fit's newest
line of DreamSerene™ products. The collection of mattress and pillow
encasements available to all retailers by spring 2012—and being
showcased at The Canadian Home Furnishings Market in Toronto this
weekend in Hall 5, space 5006 of the International Centre—is the result
of a $1 million investment designed to better protect against wear and
tear, allergens and bed bugs while promoting rest and rejuvenation.
DreamSerene's brand of superior quality products, designed with
consumers' needs in mind, is based on customer input. Responding to the
desire for a larger merchandise mix, the line also features tiered
product categories - Value, Good, Better and Best - to provide every
customer with the precise items they're looking for. The needs of
retailers are also taken into consideration, as training and a
comprehensive product guide are also part of the package.
"It has always been our goal to bring a mattress protection line to
market that benefits both our vendor and consumer clientele," said
Bernard Weinstein, president and CEO of Caber Sure Fit Inc. "This new
DreamSerene line will give retailers the tools they need to enhance
customer service and allow consumers to choose from a greater variety
Knowing that a disrupted night's sleep can cause a series of long-term
problems, DreamSerene is equipped with a combination of leading-edge
technologies designed to ward off overnight disturbances. The following
features work together to promote a solid night of rest for all those
who value sound sleeping:
Dream Seal Bed Bug Barrier™ Encasements: Stop bed bugs from entering and exiting the mattress and box spring, and
are 100% bite proof.
Wet Block Technology™: Protects the comfort and long-lasting mattress quality with breathable
stain and waterproof barriers.
Allergy Shield™: Guards against microscopic dust mites and allergens making breathing
Antimicrobial Protection: Kills 99.99% of bacteria commonly found in beds
Class 1 Medical Device Classification: Awarded by Health Canada, this classification gives consumers the peace
of mind that they are investing in a top quality product.
In addition, all DreamSerene products are easy to use, machine washable
and come with trusted warranty protection that will help to preserve
their overall lifespans.
"We have conducted extensive market research and enforced scrupulous
testing to ensure that this new line of products exceeds everyone's
expectations," says Weinstein. "These latest developments are an
opportunity for us to put our stamp on mattress protection and further
demonstrate that we're dedicated to enhancing their lives."
The creation of the DreamSerene line trails a mutual decision between
Caber Sure Fit and Protect-A-Bed® to part ways following a 10-year
partnership. The amicable separation, resulting from divergent business
goals, will not inconvenience any retailers or partners currently
working with the distributor.
About Caber Sure Fit Inc.
Caber Sure Fit Inc., a Canadian company based in Markham, Ontario, is dedicated to
enhancing the lifestyles of today's savvy consumers. Our innovative
products are designed to refresh, transform and protect valuable home
furnishings, as well as safeguard personal environments and invaluable
good health. We're covering what matters in people's daily living
spaces - from mattresses, chairs and sofas to much more - and we're
doing it with style, elegance and common sense. Designed and
manufactured with intelligent materials and the latest technologies,
Caber Sure Fit's products promote better living and support the way people want to live.
For more information, please visit www.cabersurefit.com
SOURCE Caber Sure Fit Inc.
For further information:
APEX Public Relations Inc.