New Sleep-Easy Line is a Dream

DreamSerene™ from Caber Sure Fit designed to meet protection and tranquility needs

MARKHAM, ON, Jan. 13, 2012 /CNW/ - Retailers and consumers will always wake up on the right side of the bed thanks to Caber Sure Fit's newest line of DreamSerene™ products. The collection of mattress and pillow encasements available to all retailers by spring 2012—and being showcased at The Canadian Home Furnishings Market in Toronto this weekend in Hall 5, space 5006 of the International Centre—is the result of a $1 million investment designed to better protect against wear and tear, allergens and bed bugs while promoting rest and rejuvenation.

DreamSerene's brand of superior quality products, designed with consumers' needs in mind, is based on customer input. Responding to the desire for a larger merchandise mix, the line also features tiered product categories - Value, Good, Better and Best - to provide every customer with the precise items they're looking for. The needs of retailers are also taken into consideration, as training and a comprehensive product guide are also part of the package.

"It has always been our goal to bring a mattress protection line to market that benefits both our vendor and consumer clientele," said Bernard Weinstein, president and CEO of Caber Sure Fit Inc. "This new DreamSerene line will give retailers the tools they need to enhance customer service and allow consumers to choose from a greater variety of products."

Knowing that a disrupted night's sleep can cause a series of long-term problems, DreamSerene is equipped with a combination of leading-edge technologies designed to ward off overnight disturbances. The following features work together to promote a solid night of rest for all those who value sound sleeping:

  • Dream Seal Bed Bug Barrier™ Encasements: Stop bed bugs from entering and exiting the mattress and box spring, and are 100% bite proof.
  • Wet Block Technology™: Protects the comfort and long-lasting mattress quality with breathable stain and waterproof barriers.
  • Allergy Shield™: Guards against microscopic dust mites and allergens making breathing easier
  • Antimicrobial Protection: Kills 99.99% of bacteria commonly found in beds
  • Class 1 Medical Device Classification: Awarded by Health Canada, this classification gives consumers the peace of mind that they are investing in a top quality product.

In addition, all DreamSerene products are easy to use, machine washable and come with trusted warranty protection that will help to preserve their overall lifespans.

"We have conducted extensive market research and enforced scrupulous testing to ensure that this new line of products exceeds everyone's expectations," says Weinstein. "These latest developments are an opportunity for us to put our stamp on mattress protection and further demonstrate that we're dedicated to enhancing their lives."

The creation of the DreamSerene line trails a mutual decision between Caber Sure Fit and Protect-A-Bed® to part ways following a 10-year partnership. The amicable separation, resulting from divergent business goals, will not inconvenience any retailers or partners currently working with the distributor.

About Caber Sure Fit Inc.
Caber Sure Fit Inc., a Canadian company based in Markham, Ontario, is dedicated to enhancing the lifestyles of today's savvy consumers. Our innovative products are designed to refresh, transform and protect valuable home furnishings, as well as safeguard personal environments and invaluable good health. We're covering what matters in people's daily living spaces - from mattresses, chairs and sofas to much more - and we're doing it with style, elegance and common sense. Designed and manufactured with intelligent materials and the latest technologies, Caber Sure Fit's products promote better living and support the way people want to live. For more information, please visit www.cabersurefit.com

SOURCE Caber Sure Fit Inc.

For further information:

Sonia Prashar
APEX Public Relations Inc.
sprashar@apexpr.com
416-924-4442 x223

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Caber Sure Fit Inc.

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