New product: 24-Hour Survey - Leger Marketing at the forefront of public opinion research

MONTREAL, Jan. 23, 2012 /CNW Telbec/ - Always at the forefront of public opinion research, Leger Marketing is launching a unique and exclusive new product: the 24-Hour Survey. This new decision-making tool is a requisite for a constantly changing world in which decision makers often make strategic decisions quickly and accurately.

"Do you have to make a decision quickly? Do you need to know what your customers think and how the market will react? You can find out what your customers want in fewer than 24 hours and be ready to meet their needs. At Leger Marketing, we offer you the power to decide now," explains Jean-Marc Leger, President of Leger Marketing.

Developed around a new and proven survey technology, Leger Marketing's 24-Hour Survey is made possible thanks to its Canada-wide Internet panel of more than 400,000 people. The 24-Hour Survey - offered in Quebec, Ontario and across Canada - allows clients to get the results for 5 questions answered by 500 Quebeckers or 1,000 Canadians in only 24 hours.

This new decision-making tool allows you to validate the relevance of an advertising campaign, determine the impact of an event on your reputation, verify the scope of a rumour in the social media, better manage a crisis, or find out what the public thinks of a new product or service.

About Leger Marketing

Leger Marketing, the largest Canadian-owned marketing research firm with 800 employees in nine offices, including The Research Intelligence Group (TRIG) in the United States, ISOPUBLIC Market and Opinion Research Institute in Switzerland, LegerWeb.com (the biggest Canadian panel with 400,000 people), Leger Analytics for advanced statistical analysis, and Leger Strategy, a division that specializes in communication and strategic positioning.

Jean-Marc Leger is also President of the Worldwide Independant Network (WIN) of Market Research, the largest association of polling firms in the world, with a presence in 68 countries.

SOURCE Leger Marketing

For further information:

Éric Chalifoux
Leger Marketing
echalifoux@legermarketing.com
514 982-2464 | 514 885-4438

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