New Generation of Omega-3 Proven Powerful Against Aging

Nothing fishy about Jamieson Super Krill clinically tested to target inflammation

TORONTO, Sept. 18, 2012 /CNW/ - Canada's baby boomers, one-third of the country's population, will welcome today's release from Jamieson Laboratories of its most effective anti-aging nutrient. Jamieson Omega-3 Super Krill is a one-of-a-kind supplement that targets inflammation, the cause of many diseases associated with aging. Clinical studies show that it supports conditions as diverse as heart health and brain health, and reduces joint pain due to arthritis. Unlike fish oil, krill oil provides all these benefits with no fishy repeat.

This new-generation Omega-3 is made with Neptune Krill Oil™ (NKO®), a pure source of healthy, marine-based fatty acids. Jamieson Omega-3 Super Krill delivers a combination of three key substances that are proven to support anti-aging —fatty acids (EPA and DHA), phospholipids and astaxanthin (a potent antioxidant) — all in one small softgel.

"Neptune Krill OilTM is exceptional among Omega-3 sources for its unique phospholipid structure," explains Dr. Tina Sampalis (M.D., Ph.D.), Chief Global Strategy Officer at Neptune Technologies & Bioressources Inc. in Laval, Quebec. "In contrast to fish oil that only dissolves in other oil environments, krill oil is readily dispersed in both oil and water allowing for quick and easy digestion. This is why krill oil delivers no fishy reflux and why the body can better put these powerful nutrients to work. So one or two small softgels delivers the nutritional value of several large fish oil supplements."

Sustainably harvested at their nutrient peak from the cold waters of the Antarctic, krill are considered among the most abundant biomasses in the world and are tested to be free of potentially harmful levels of contaminants.

"Krill oil is the game-changing Omega product for everyone. It is the definitive anti-aging nutrient," notes Gary Leong, Vice President of Scientific & Technical Affairs at Jamieson Laboratories. "Consumer awareness of krill's extraordinary effectiveness has made it the fastest-rising Omega-3 today." Indeed, Neptune Krill OilTM has been granted an unprecedented eight unique health claims by the Natural Health Products Directorate of Health Canada.

Jamieson Omega-3 Super Krill is sold across Canada at leading food and drug retailers. MSRP is $29.99 for 60 softgels.

About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada's largest manufacturer and distributor of advanced natural-health products and a world-leading innovator in the development of proprietary supplement formulas. Jamieson products are made at the company's state-of-the-art laboratories in Windsor, Ontario. With corporate offices in Toronto, Jamieson exports products to more than 50 countries. For more information, please call 1-800- 265-5088. Find us on Facebook at www.facebook.com/jamiesonvitamins, and follow us on Twitter @Jamieson_Labs.

About Neptune Technologies & Bioressources Inc.
Neptune is a pioneer and industry leader in the innovation, production and formulation of science-based and clinically proven novel phospholipid products for the nutraceutical and pharmaceutical markets. With a focus on consumer health needs, including cardiovascular, inflammatory and neurological diseases, Neptune sponsors clinical trials to demonstrate product health benefits and to obtain regulatory approval for label health claims. Neptune's products are marketed and distributed in over 30 countries worldwide.

SOURCE: Jamieson Laboratories

For further information:

Paula Prociuk Blacklock
Jamieson Laboratories
416.558.1550
mediarelations@jamiesonlabs.com

Rob McEwan
Argyle Communications
416.968.7311 ext 242
rmcewan@argylecommunications.com

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Jamieson Laboratories

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