New app offers enhanced building experiences for preschoolers

"Mega Bloks® First Builders™ Let's Build!" new mobile app now available for free on iTunes

MONTREAL, July 19, 2012 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) recently launched their free mobile app "Mega Bloks® First Builders™ Let's Build!" which encourages parents and children to build and play together with the world-leading Mega Bloks® First Builders™ preschool construction system.

This fun and engaging app features block by block animated instructions for a selection of over 20 block models including colorful animals, boats, vehicles and more. With surprising visuals and sound effects, Mega Bloks® First Builders™ Let's Build!" encourages learning through building and promotes the development of fine motor skills in children aged 1+.

"Touch technology via smartphones and tablets is becoming more common in our everyday lives and is giving us new ways of extending our play experience", said Vic Bertrand, Chief Innovation Officer at MEGA Brands. "Our new app provides ideas for Mega Bloks creations that parents and toddlers can build together, stimulating creativity and encouraging interactive quality time for families."

On top of providing preschoolers with an enhanced play experience, parents will also be able to share their creations with their family and friends through the app via email, Facebook and Twitter.

The "Mega Bloks® First Builders™ Let's Build!" app is now available in 5 languages: English, French, Spanish, Italian and German, and is FREE to download for iPhones, iPod Touch and iPads!

http://itunes.apple.com/us/app/mega-bloks-first-builders/id535520747?mt=8

About Mega Bloks® First Builders™
Over 25 years of creativity and fun for young children keeps getting better -- New for Fall 2012, MEGA Brands introduces: Mega Bloks® First Builders™, the new collective name for all preschool blocks designed for little ones, aged 1+. Mega Bloks® First Builders™ are a young child's gateway to the joys and wonders of construction toys and are the perfect tools for educational, imaginative play. The blocks are big and easy for little fingers to assemble as they build and rebuild. A new brand implemented worldwide on all Mega Bloks first block products, Mega Bloks® First Builders™ introduces a fresh graphic look along with many new friendly characters and personalities. In addition, all bags from this line are eco-friendly PVC FREE and practical for storage. Mega Bloks® First Builders™ products are designed to stimulate preschoolers' imaginations and to help develop learning and fine motor skills through discovery and creative play.

About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: megabrands.com for more information.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

Image with caption: "Mega Bloks First Builders -Let's Build! app icon (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20120719_C9196_PHOTO_EN_16312.jpg

SOURCE MEGA BRANDS INC.

For further information:

Tanya Furci-Argento
Communications Specialist - MEGA Brands
Tel: (514) 333-5555 ext. 2507
tanyafa@megabrands.com

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