National Bank Donates $501,650 to the Quebec Breast Cancer Foundation Thanks to Allure MasterCard Holders and National Bank Insurance

MONTREAL, Oct. 15, 2013 /CNW Telbec/ - During a highly emotional evening at the Grévin Montréal museum on October 9, National Bank donated $501,650 to the Quebec Breast Cancer Foundation, a sum raised thanks to the 65,000 Allure MasterCard holders and National Bank Insurance. Some 50 cardholders attended the event. A video of the evening's highlights will soon be available on National Bank's YouTube channel: youtube.com/nationalbanknetworks.

Every year since the Allure MasterCard was first launched in 2005, National Bank has donated a portion of all purchases made with this credit card over a 12-month period to benefit the Quebec Breast Cancer Foundation. These donations, which currently total more than $3 million, help to fund research, promote education and raise awareness about breast health, as well as support breast cancer patients and their families.

"Fortunately, breast cancer survival rates are higher than ever and significant progress has been made, but research, education and breast cancer awareness must continue, and these all require proper financing," declared Yann Jodoin, Vice-President - Retail Products at National Bank.

In addition to supporting the Quebec Breast Cancer Foundation, with each transaction, cardholders receive a 10% discount when they purchase gift cards at www.yourallure.ca, which can then be redeemed with Allure partners.  To learn more about the advantages of this card, visit nbc.ca/allurecard.

Every year, through its donations and sponsorships program and the initiatives of its employees, National Bank supports hundreds of organizations across Canada. It is particularly committed to supporting health, education, arts and culture, and community outreach, with the goal of generating positive benefits for communities. To find out more, visit commitment.nationalbank.ca.

About the Quebec Breast Cancer Foundation
Since its inception in 1994, the Foundation has awarded more than $23 million to fund innovative research projects, support programs for women touched by breast cancer and their families, and promote breast health education and awareness. Visit www.rubanrose.org for more information. 

About National Bank of Canada
With $187 billion in assets as at July 31, 2013, National Bank of Canada (www.nbc.ca) together with its subsidiaries, forms one of Canada's leading integrated financial groups, and has been named among the 20 strongest banks in the world by Bloomberg Markets. The Bank has close to 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.

Image with caption: "On the photo (from left to right): Richard Hébert, Executive Vice-President - Life Insurance, National Bank Insurance; Francine Cléroux, Chief Executive Officer of Quebec Breast Cancer Foundation; and Yann Jodoin, Vice-President - Retail Products at National Bank. (CNW Group/National Bank of Canada)". Image available at: http://photos.newswire.ca/images/download/20131015_C4043_PHOTO_EN_32069.jpg

SOURCE: National Bank of Canada

For further information:

(The telephone number provided below is for the exclusive use of journalists and other media representatives.):

Jean-François Lauzon
Advisor - Public Affairs
National Bank
Tel.: 514-394-6097


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