RICHMOND, VA, July 18, 2012 /CNW/ - Mrs. Fields Famous Brands ("Mrs.
Fields") and Interbake Foods LLC ("Interbake Foods") announced today a
long term licensing partnership. Effective October 29th, 2012 Interbake Foods will become responsible for the manufacture and
sale of Mrs. Fields branded pre-packaged cookies sold at retailers
throughout North America.
"We are thrilled to partner with Interbake Foods", said Tim Casey CEO of
Mrs. Fields." For over 35 years, Mrs. Fields cookies have been
producing smiles among consumers and we know Interbake's high-quality
products will continue in this tradition. We look forward to a long
and fruitful partnership."
Kevin McDonough, President of Interbake Foods added "Interbake Foods is
excited to add such a trusted and well known brand to our existing
offerings of high quality and great tasting cookies. This partnership
is a great way to grow the brand and sales for our retail partners."
Both companies expect high quality and innovation to be a continued
About Mrs. Fields
The Company is a well-established franchisor in the premium snack food
industry, featuring Mrs. Fields® and TCBY® as its core brands. Through
its franchisees' retail stores; it is one of the largest retailers of
freshly baked, on-premises specialty cookies and brownies in the world
and the largest retailer of soft-serve frozen yogurt with live active
cultures. Its franchise systems operate through a network of more than
950 franchised and licensed locations throughout the United States and
in 23 foreign countries. In addition, it operates an internet and
catalog gifting business, a branded retail business and has entered
into licensing arrangements that leverage awareness of its core brands
among its retail customer base. The Company is currently relocating
their headquarters from Salt Lake City, Utah to Broomfield, Colorado.
About Interbake Foods
Headquartered in Richmond, VA Interbake Foods LLC is a baked goods
manufacturer with over 110 years of business experience. Interbake
Foods is the North American cookie and cracker Division of Weston
Foods. This includes Interbake Foods in the USA and Colonial Cookies
Limited in Canada. Weston Foods' mission is to be recognized by its
customers as providing the best bakery solutions in North America and
Interbake is privileged to serve the marketplace with our award-winning
products and services. Interbake Foods consists of three distinct
business segments: Retail Private Brands, Contract Manufacturing and
Girl Scout cookies through our ABC Bakers Division.
SOURCE George Weston Limited
For further information:
Vice President - Retail Sale