Custom Fragrance Played Key Role in Store Redesign and Rebrand for
AUSTIN, TX, June 26, 2014 /CNW/ - Mood Media is pleased to announce that national men's retailer DXL received the
SMItty award at ScentWorld 2014 for the "Most Innovative Use of Scent
Marketing" based on its strategic implementation of a custom fragrance
during its comprehensive 2013-2014 rebrand and store redesign. Each
year, ScentWorld celebrates outstanding examples of using scent
marketing to improve sales, strengthen brands and significantly enhance
the customer experience.
DXL is a distinctive big & tall men's retail concept from Canton,
MA-based Destination XL Group, Inc. The DXL brand creates a fresh
in-store experience with brighter, larger retail spaces, enriched
customer touchpoints and thousands of sportswear, clothing and
In addition to the physical redesign, DXL specifically wanted to use the
evocative power of scent to further differentiate its stores and bring
its new brand identity to life. As the global leader for Experience
Design, Mood provides music, visuals, messaging and scent solutions to premium retailers around the world with an integrated, strategic
approach that was an ideal fit for DXL's key initiative.
DXL's custom scent, created in tandem by Mood and ScentAir, is a blend
of citrus fragrances conveying the friendly, lively atmosphere of DXL's
new retail approach and is designed to appeal to both male and female
shoppers. The new scent is featured in hundreds of locations.
"We strive to create an innovative and engaging experience for our
customers, and it is great to be recognized for our efforts. Our
collaboration with Mood has brought a powerful sensory element into our
overall brand design that helps to complete our holistic approach to
the guest experience," said Mark Albert, DXL's VP, Creative & Visual.
"DXL, in partnership with Mood Media, did a fantastic job of rebranding
its retail stores and they truly deserved the 2014 SMItty for the Most
Innovative Scent Marketing. As DXL's successful rebranding attests,
scent and sensory marketing are powerful tools for retailers to create
a unique brand identity that goes beyond the visuals and resonates with
customers on a lasting basis," said Jennifer Dublino, Vice President of
Development at ScentWorld, LLC.
David Van Epps, Global Chief Product Officer for Mood, said "It was a
privilege to partner with DXL on their important rebranding initiative.
As the sense most closely tied to memory and impression, scent can play
a powerful part in making any customer experience more memorable and
more effective. DXL's highly successful scent marketing strategy
demonstrates this, and Mood is glad to have been a part of the effort."
About Mood Media
Mood Media Corporation (TSX:MM / LSE AIM:MM) is one of the world's
largest designers of in-store consumer experiences, including audio,
visual, interactive, scent, voice and advertising solutions. Mood
Media's solutions reach over 150 million consumers each day through
more than half a million subscriber locations in over 40 countries
throughout North American, Europe, Asia and Australia.
Mood Media Corporation's client base includes more than 850 U.S. and
international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to health
spas; and food retail, including restaurants, bars, quick-service and
fast casual dining. Our marketing platforms include 77 of the top 100
retailers in the United States and 49 of the top 50 quick-service and
fast-casual restaurant companies.
For further information about Mood Media, please visit our website, follow us on Twitter @moodmedia and Like our Facebook page
ScentWorld is the preeminent global scent and sensory marketing
conference, presented by ScentWorld, LLC. It features two days brimming
with networking and cutting edge presentations and workshops, helping
professionals to creatively build their businesses with profitable
ideas. Attendees hear from leading minds in scent and sensory market
research, technology and trends, and applications, with inspiration
from dynamic exhibitions featuring the top global companies. For more
information on ScentWorld, visit the website.
SOURCE: Mood Media Corporation
For further information:
Mood Media Corporation
Tel: 512 592.2438
Mood Media Corporation
Tel: 704 972.7947