Clean, smooth and approachable wheat lager
TORONTO, March 20, 2013 /CNW/ - Whether or not you've tried one before,
Molson Canadian is giving you a great new reason to make a wheat beer
part of your next get-together with friends, or even your next good
meal, with the introduction of Molson Canadian Wheat™, an unfiltered
wheat lager beer lovers will find highly refreshing and approachable.
Molson Canadian Wheat is a wheat beer with a Canadian twist. It offers a
highly drinkable and approachable lager in a style of beer that is most
commonly offered as an ale. It has a wholesome wheat taste without the
signature citrus, spicy flavour of Belgian-style wheat beers or the
clove-like character of some German-style wheat beers.
Like Molson Canadian, Molson Canadian Wheat is made from the best this
land has to offer including two-row barley, specially selected grown
Soft White Spring Wheat and Molson's own yeast, as well as a selection
of the finest hops.
"When you pour Molson Canadian Wheat you will first notice its light
golden colour and naturally cloudy appearance because it is not
filtered — with nothing added, nothing taken away," says Jonathan
Lowes, Molson Coors brewmaster. "It has a fresh wheat flavour with a
hint of maltiness, which is balanced by the fruity character of
just-ripened bananas, with a finish that is clean, smooth and highly
Molson Canadian Wheat will appeal to beer drinkers, regardless if
they've tried a wheat ale or lager before. It is perfect on its own and
pairs well with delicate foods such as garden salads, light soups,
vegetarian meals, white fish, seafood and sushi.
"We've created a wheat beer that our drinkers can enjoy in a wide
variety of occasions," says Jennifer Davidson, Vice President Marketing
for Molson Coors. "We think our drinkers will appreciate that we've
brewed this beer using the finest Canadian ingredients which is
consistent with what they would expect from the Molson Canadian brand."
Package Formats and Pricing
Molson Canadian Wheat contains 4.5% ABV (alcohol by volume). It will be
sold in the following formats, although package availability and
pricing will vary by province:
6 X 341 ml bottles
12 X 341 ml bottles
473 ml cans
Molson Canadian Wheat will be available only in Canada at beer and
liquor stores starting March 18, with full Canadian distribution by
early May 2013.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading brands such as Coors Light,
Molson Canadian, Molson Dry, Carling, Blue Moon and Keystone Light
across the Americas, Europe and Asia.
It operates in Canada through Molson Coors Canada, in the U.S. through
Miller Coors and in the U.K. and Ireland through Molson Coors (UK and
Ireland). For more information on Molson Coors Brewing Company visit www.molsoncoors.com. For more information about Molson Canadian Wheat or Molson Canadian
SOURCE: MOLSON CANADIAN
For further information:
(416) 960-5100 x229
Kelly Lynn Armstrong
(416) 960-5100 x 241