Modern day Johnny Appleseeds? - Pommies Dry Cider® gives away apple trees this April

Apple trees given to consumers who purchase Pommies Dry Cider at select LCBO locations in April

TORONTO, March 27, 2013 /CNW/ - This April at select LCBO locations in Ontario, consumers who purchase three, four-packs of Pommies Dry Cider® will walk away with an apple tree to plant in their yards. The giveaway highlights that Pommies is made from 100 per cent juice from Ontario apples and encourages the growth of apple trees in Ontario.

"The next best thing to grabbing a cold Pommies from your fridge is picking an apple off your own apple tree," said Nick Sutcliffe, owner and cider drinker, Southern Cliff Brands. "Lots of companies give away stuff, usually plastic, but we wanted to make sure that we offered consumers something that benefits them for years to come."

"The LCBO is committed to ensuring our operations are environmentally sustainable," said Leanne Rhee, Category Manager, Beer & Cider, LCBO. "It makes both environmental and good business sense to support the sales of Ontario ciders.  It stimulates the Ontario economy, creates jobs and has less environmental impact as local products are shipped shorter distances."

Pommies Dry Cider tastings and tree giveaways will take place at the following LCBO locations:
Orangeville LCBO (510 Riddell Drive) - Friday, April 12, 4 p.m. - 8 p.m.
Toronto LCBO (232 Dupont Street) - Saturday, April 13, 11:30 a.m. - 3:30 p.m.
Ottawa LCBO  (275 Rideau Street) - Saturday, April 20, 12 p.m. - 4 p.m.
Bolton LCBO  (30 McEwan Drive East) - Friday, April 26, 4 p.m. - 8 p.m.

The Gala apple trees given away at each location are approximately three feet tall. The dwarf variety trees will not exceed a height of eight-feet tall fully grown.  Detailed planting and growing instructions will be provided with each tree.

A premium brand of hard cider - made entirely from Ontario heritage apples - at 5.0 per cent alcohol, Pommies Dry Cider is a refreshing, dry and light-bodied cider with a crisp, lasting finish. Produced in Caledon, Ontario, each bottle of Pommies Dry contains a blend of five different varieties of Ontario apples. Made from 100 per cent juice, Pommies has no added artificial flavourings, colourings and is not made from concentrate.

Made in the tradition of an English dry cider, Pommies Dry is gently carbonated and is a sparkling alternative to beer, coolers and light white wines. Gluten free, Pommies Dry is sold in unique 355ml bottles in packs of four for $12.95.

About Southern Cliff Brands
Southern Cliff was established in 2011 by Nick Sutcliffe and his wife Lindsay, who both left their careers in Toronto to move to Caledon and pursue their dream of producing a quality cider. Pommies Dry Cider® is the first product to be produced and launched by Southern Cliff Brands.

Find us online at www.southerncliff.com, www.pommiesdry.com, on Facebook at www.facebook.com/pommiesdry and on Twitter @pommiesdry.

SOURCE: Southern Cliff Brands

For further information:

Lindsay Sutcliffe, Southern Cliff Brands
lsutcliffe@southerncliff.com,  416.201.2101

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Southern Cliff Brands

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