Industry's best performing digital messaging platform now provides real-time insight into engagement data, adds cloud-enabled APIs, message generation and templating
COLUMBIA, Md., June 4, 2014 /CNW/ - Message Systems, the global leader in digital messaging software for cloud-based businesses and large enterprises, today announced the launch of Message Systems Momentum 4, the latest version of the high-performance, cross-channel messaging platform.
Momentum 4 provides marketers and email delivery professionals with real-time access to critical messaging and engagement data through a completely redesigned user interface. It reduces the expenses and costly delays associated with delivery problems and performance issues that can result in blacklisting, wasted hours poring through log files, and the need for direct outreach to ISPs for resolution. Users can easily discern the success of their campaigns, export data for analysis and take immediate action instead of waiting for reports from providers that may not arrive until days later.
"With today's announcement, Message Systems further widens the gap between Momentum and commodity commercial email products on the market today," said Phillip Merrick, chief executive officer at Message Systems. "Message Systems already powers a network of the largest cloud-based Internet businesses in the world, sending more than 2.5 trillion messages a year — 20 percent of the world's legitimate email. Today's announcement solidifies Momentum as the platform of choice for companies that want to gain a competitive edge through superior deliverability, performance and customer insight."
Several new cloud-enabled APIs are now supported including injection, stored template and aggregate reporting APIs that will save time and money for organizations that have had to build connectors manually in the past. This, coupled with the industry's best performance, ensures that Message Systems customers will be able to deliver the right personalized message through the right channel at precisely the right time.
"With the release of Momentum 4, Message Systems is keeping its edge as the top-tier platform for enterprise-class senders," said Jack Hogan, chief technology officer at Lifescript. "The analytical and data integration capabilities in the new platform will help email senders become more effective than ever before in creating compelling campaigns, reaching the inbox and engaging customers."
The addition of new message generation and template management capabilities to the platform now lets marketers take control of their brand consistently across all digital messaging operations without requiring developer support, while engineering focuses on calling the appropriate APIs. Momentum 4 easily integrates with virtually any enterprise CRM, CMS or BI application, making it ideal for generating both campaign-driven and transactional messages.
"The complexity of email marketing only continues to increase as marketers aspire to centralize customer data, optimize mailings and meet emerging challenges such as mobile rendering," said David Daniels, founder and chief executive officer at The Relevancy Group. "The vendors that will win the email marketer's business are those that demonstrate elegant, scalable, efficient and effective capabilities to integrate with multiple data sources and address those complexities."
Momentum 4 is available immediately, with several licensing options based on channel selections and message volumes. Visit the Message Systems website for more information.
About Message Systems
Message Systems solutions power a global network of the largest, most complex messaging operations, such as Internet businesses Facebook, LinkedIn and Twitter, and top email marketing companies like Yesmail and Marketo, which collectively send over 2.5 trillion messages a year — 20 percent of the world's legitimate email. Our solutions enable the world's largest social networks and e-businesses, and global leaders in banking, consumer technology and telecommunications, to integrate messaging with any number of data sources and applications to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. For more information follow us on Twitter @MessageSystems or go to messagesystems.com.
SOURCE: Message Systems
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