TORONTO, Nov. 7, 2013 /CNW/ - Mercedes-Benz Canada is pleased to
announce that it is now the official automotive sponsor of the Canadian
Opera Company (COC). With an international reputation for artistic
excellence and creative innovation, the COC is a natural partner for
the Mercedes-Benz brand which has established its own enviable status
as a global leader and innovator that never ceases to set the benchmark
in the luxury automotive segment.
This new partnership will include prominent vehicle displays at the
landmark Four Seasons Centre for the Performing Arts in downtown
Toronto, as well as extensive exposure for the brand to the numerous
loyal patrons and opera enthusiasts through a variety of unique
"I am very proud to welcome Mercedes-Benz as the COC's exclusive
automotive sponsor. Mercedes-Benz has a great history of philanthropy
and I am glad to count them among our supporters," says Alexander Neef,
General Director of the Canadian Opera Company. "Our respective
reputations for excellence and innovation make this a natural
association between the two companies. I am looking forward to seeing
how this partnership will unfold."
"As the largest opera company in Canada and one of the leading producers
in North America, the Canadian Opera Company has a well-established
reputation of excellence," said Tim A. Reuss, President and CEO of
Mercedes-Benz Canada. "We are proud to be actively involved in the
thriving arts and culture scene in Toronto as it continues to flourish
and garner impressive accolades on a local and global scale.
Reuss contined: "We very much look forward to working in close
collaboration with the COC as they continue to further develop their
highly acclaimed programming. Our partnership is extremely
well-aligned as both Mercedes-Benz and the COC are offering new,
vibrant and modern products which broaden their scope and reach by
attracting new and younger audiences, while ensuring that the overall
portfolio continues to appeal to their loyal customers and supporters."
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service
of the three brands within the Mercedes-Benz Group in Canada:
Mercedes-Benz, AMG and smart. Headquartered in Toronto, Ontario,
Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21
locations across Canada. Through a nationwide network of 12
Mercedes-Benz owned retail operations and 41 authorized dealerships,
Mercedes-Benz Canada sold 35,503 vehicles in 2012, the best year ever
reported for Mercedes-Benz Canada Inc.
Image with caption: "Mercedes-Benz Canada is pleased to announce that it is now the official automotive sponsor of the Canadian Opera Company (COC). This new partnership will include prominent vehicle displays at the landmark Four Seasons Centre for the Performing Arts in downtown Toronto, as well as extensive exposure for the brand to the numerous loyal patrons and opera enthusiasts through a variety of unique opportunities. (CNW Group/Mercedes-Benz Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20131107_C5337_PHOTO_EN_33110.jpg
SOURCE: Mercedes-Benz Canada Inc.
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