Fernanda Rocha will also be featured on TV Exercicios and TV Ejercicios digital networks.
LOS ANGELES, Nov. 13, 2013 /CNW/ - MeeMee Media Inc. announced today
that its Latin American digital content partner, Vida Media, LLC has
signed an exclusive business development agreement with Fernanda Rocha
to help develop her Jinga fitness brand. Rocha gained celebrity status as a cast member of Real Housewives of Orange County and appears at LA's famed Equinox and Crunch fitness centers. The Jinga® Workout combines body-toning Brazilian dance moves which are
total fun, with serious resistance training with Brazilian music.
Additionally, Rocha will also be a spokesperson and host on Vida
Media's planned upcoming TV Exercicios network.
To learn more about Fernanda, please visit: www.fernandafitness.com.
Recently MeeMee Media Inc. (the "Company" or "MeeMee") (OTCQB:MEME)
announced an agreement with Vida Media, LLC ("Vida"), which will see
Vida's principals, media industry veterans, Peter Heumiller and Karl
Loriega, become Senior Consultant Executives in MeeMee's content
division, and key members of MeeMee's strategy group. Vida's business
plan is expected to form the basis of MeeMee's new video content
division. Vida develops entertaining educational ("edutainment") video
content for the Latin American market in dozens of categories,
constructed as branded, multi-platform lifestyle channels that drive
Martin Doane, Chariman of MeeMee commented: "MeeMee is continuing the
acquisition process of a leading mobile content and services company in
Latin America with a massive distribution platform reaching over 700
million cellular subscribers across 18 countries. Our agreement with
Vida Media allows us to develop unique digital content businesses for
distribution. Exercise and fitness programing is one of the leading
interactive content categories, and Vida is developing their TV Exercicios and TV Ejercicios branded and sponsored content offerings now. Fernanda and Jinga will be fully integrated into those efforts."
Peter Heumiller, who created ExerciseTV while VP at Comcast and helped negotiate over $10M in sponsorships,
commented on the Jinga deal: "Fernanda is a fitness superstar in the
making. Her classes are filled to capacity and her students rave about
her Jinga programs. The unique combination of dance, strength and targeted
training - all with a distinct Brazilian vibe - is a real
differentiator in the fitness market. Fernanda will be a spokesperson
for the digital exercise networks we are preparing to launch with
MeeMee Media in Latin America and will help head up our sponsored
international search for the best fitness trainers throughout Latin
America. The best trainers will be signed to production and promotional
contracts. We are in discussions with sponsors."
Fernanda Rocha added: "The exercise and fitness industry in Latin
America, especially Brazil, is exploding. And Jinga is the perfect product. I have spent the last few years looking for the
right partner to help produce my programming and develop my brand. With
Peter's Exercise TV experience and the Vida Media / MeeMee Media Latin American distribution
and digital media, marketing and merchandising know how, I am looking
forward to major success. Let's Jinga!"
About MeeMee Media Inc: Headquartered in Los Angeles, CA, MeeMee plans
to build a US based global-scale digital entertainment, advertising and
marketing enterprise. MeeMee's development strategy combines organic
growth initiatives with targeted acquisitions in strategic markets and
industry verticals around the world with a current focus on
opportunities in the Americas.
Forward-Looking Statements. This press release contains "forward-looking
statements." These forward-looking statements are identified by, among
other things, the words "anticipates", "believes", "intends",
"expects", "plans", "projects", "thinks" and similar expressions and
are inherently subject to known and unknown risks and uncertainties
that may cause actual results to be materially different from those
discussed in these forward-looking statements. Readers are urged not to
place undue reliance on these forward-looking statements, which speak
only as of the date of this release. We assume no obligation to update
any forward-looking statements in order to reflect any event or
circumstance that may arise after the date of this release.
SOURCE: MeeMee Media Inc.
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