TORONTO, July 30, 2012 /CNW/ - In the age of social media, keeping your
brand's image intact has now become an easier task thanks to North
America's premiere reputation management solution and its exciting upgrades announced today.
Users of CNW's MediaVantage now have a more complete and intelligent outlook of what's being said
about their brand as a result of the new enhancements to its media
monitoring search engine.
"Social media has an ever-increasing impact on how brands are perceived.
To stay on top of their corporate reputations, professional
communicators need to have a well-rounded communications strategy in
place," says Mark Ramsay, Senior Vice President and CRO, CNW. "With
MediaVantage's latest update, we give users first-rate coverage of
social media content and a broad range of other media types, in a
single interface - to be able to stay ahead of the issues."
Highlights of the upgrade include:
Increased Social Media Coverage
MediaVantage allows you to stay on top of the social landscape with an
expanded selection of prominent social media and internet news outlets.
Extended social media content draw with additional coverage to popular
social sites like Facebook, Flickr, and YouTube
New 'Targeted Twitter' offering, with the ability to deliver 100% of the
Tweets MediaVantage users care about
Automated Tonality Scoring
MediaVantage includes automated sentiment analysis for online news,
social media posts, print publications, and now U.S broadcast clips.
This feature provides users with an even deeper examination of their
brand's image over time, and eliminates manual scoring and review of
MediaVantage is the most complete media intelligence and reputation
management solution available for PR professionals, allowing you to
monitor, align and measure your communications efforts efficiently and
in real time. dna13, the technology powerhouse behind MediaVantage, was
acquired by CNW Group in April 2010. www.mediavantage.com
About CNW Group
CNW connects organizations to relevant news audiences through
integrated, intelligent communications and disclosure services. CNW
offers newswire distribution, enriched news releases, webcast, video,
photography, translation, regulatory filing services and MediaVantage,
a web-based reputation management application and communication
workflow solution. CNW has been an industry leader since 1960. www.newswire.ca
Image with caption: "MediaVantage now offers extended coverage of social media content while continuing to give users the ability to monitor a broad range of media types - all within a single interface. (CNW Group/Canada NewsWire Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120730_C3328_PHOTO_EN_16484.jpg
Video with caption: "Video: MediaVantage demo video.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120730_C3328_VIDEO_EN_16485.mp4&posterurl=http://photos.newswire.ca/images/20120730_C3328_PHOTO_EN_16485.jpg&clientName=Canada%20NewsWire%20Ltd%2E&caption=Video%3A%20MediaVantage%20demo%20video%2E&title=CANADA%20NEWSWIRE%20LTD%2E%20%2D%20MediaVantage%27s%20newest%20update%20offers%20additional%20social%20media%20coverage%20and%20automated%20tonality%20scoring&headline=MediaVantage%27s%20newest%20update%20offers%20additional%20social%20media%20coverage%20and%20automated%20tonality%20scoring
SOURCE: Canada NewsWire Ltd.
For further information:
or to set up a free tour of MediaVantage please contact:
Marketing Specialist, MediaVantage