TORONTO, Dec. 10, 2013 /CNW/ - A renewed contract with our Personal
Support Workers represented by SEIU Healthcare has not been reached at
this time. While a memorandum of settlement was reached and recommended
both by SEIU and by us, as the employer, it was not ratified by the
The Canadian Red Cross and Red Cross Care Partners are very concerned
with misinformation being disseminated by SEIU Healthcare to the public
and to our employees through media and advertising and we feel
compelled to set the record straight on several issues, including the
In 2012 the Canadian Red Cross got into the for-profit' home care
business by merging with Care Partners.
While Red Cross has long provided personal support services in the
province, we have not recently provided nursing care. To fill this gap
Red Cross signed an agreement with Care Partners nursing and therapy
services to create a new joint entity "Red Cross Care Partners." In
addition to being best for our clients, this decision was also in line
with government policy and the transformation taking place within the
health care sector. Although Red Cross Care Partners is technically
structured as a private entity due to the ongoing involvement of Care
Partners, our focus remains 100 per cent on improving the quality of
care for the Ontario public and our clients. In the case where net
profits exist, first consideration is given to reinvestment in the
company for the benefit of our clients and employees. Red Cross's
remaining portion is reinvested into non-profit programs for clients of
Approximately half of every taxpayer dollar given to Red Cross Care
Partners for homecare services goes to administration, including
executive salaries and profit.
Suggestions of wasteful and, or, increased administrative spending by
Red Cross Care Partners are completely false. In fact 90 per cent of
Red Cross Care Partners funding is dedicated to the services our
clients receive at home. This includes 78 per cent which goes directly
to support Personal Support Workers, and 12 per cent to fund
coordinators and supervisors who facilitate in-home visits. An
additional 8 per cent of our funding is used to fund administrative
costs, which include salaries and facilities.
Statements by the SEIU about salaries out of line with the current
environment of restraint in the health care sector are completely
false. In fact, there have been no salary increases at Red Cross Care
Partners since the company was formed.
During the last two years PSW earnings have been reduced by 7 per cent
as a result of a wage freeze, inflation and rising gas prices.
Inflation over the past few years has been exceedingly low. In fact, the
current inflation rate is below 1%.
Had the most recent tentative agreement been ratified it would have
included wage and mileage increases.
We were notified on Monday evening that SEIU will initiate strike
activity beginning Wednesday morning. The safety and well being of our
clients is our top priority. We have contingency plans in place and
will make every effort to minimize any disruption in service to our
Red Cross Care Partners
Red Cross Care Partners (RCCP, www.redcrosscarepartners.com) was created in Fall 2012 through a consolidation between Red Cross'
traditional personal support services with Care Partners' nursing and
therapy services, creating one agency that can deliver, on an
integrated and coordinated basis, all the home care services clients
For the Canadian Red Cross, home health care has long been a service
offering and is clearly defined in the organization's priorities.
CarePartners has been providing high quality in-home nursing services
Both organizations recognized that having the ability to provide a full
continuum of care to clients in their homes will ensure the best
possible care and the best outcomes for the people we serve. In order
to do so, the decision was made to merge the homecare services of the
two organizations for more integrated, client-centred care.
The merger was consistent with the transformation underway in the home
care sector whereby service provider agencies are being asked to
deliver the full range of services to they can better coordinate care
The personal support and homemaking services of the Canadian Red Cross
have been transferred to Red Cross Care Partners. Canadian Red Cross
is a part owner in this company. This initiative is a social
enterprise of the Canadian Red Cross - a concept that is becoming well
established as an innovative way for non-profit organizations to ensure
sustainability while offering a clear social benefit. In the case
where net profits exist, first consideration is given to reinvestment
in the company for the benefit of our clients and employees. As a
shareholder in Red Cross Care Partners, remaining net profits go toward
supporting the work of the non-profit services of the Canadian Red
Services from RCCP - including personal support, chronic illness
management, nutrition, and physiotherapy - are provided to clients in
urban, rural and remote locations across Ontario.
RCCP's Mission: We are dedicated to improving quality of life by
supporting health, wellness and independence through the provision of
compassionate client-centred health care.
RCCP places the client/caregiver experience at the core by providing
compassionate, client-focused care. Using a strength-based approach,
clients/caregivers are empowered to lead their care and to assume
management of their health through teaching, coaching and encouraging.
RCCP is committed to exceeding quality expectations of
clients/caregivers and funders. Individually and organizationally, we
take ownership for our actions and results. We can be relied upon to
deliver on our commitments and services.
Client services may be covered through local Community Care Access
Centres (CCACs) or clients may also choose to purchase services. RCCP
can accommodate clients' needs across a spectrum, from one hour per day
to 24-hour care.
Regarding donations, Red Cross Care Partners does not hold charitable
status and, therefore, will not rely on public donations to support its
operations. Other critical services that support seniors and those
aging at home such as transportation, health equipment loans and meals
on wheels remain within the Canadian Red Cross and will continue to
rely on the support of dedicated volunteers and the generosity of
All other programs and services of the Canadian Red Cross remain
unchanged. These include disaster response; community support services
such as transportation, health equipment loans and Meals on Wheels;
first aid and water safety training; and violence and abuse prevention.
These important programs and services will continue to be offered,
thanks to the continued commitment and support of thousands of
volunteers and the generosity of donors.
About Red Cross Care Partners
Bringing together the Canadian Red Cross's tradition of compassion,
experience and quality personal support services with the respected
nursing and therapy services of CarePartners, this new organization is
an innovative response to the ever-growing demand for home and
community-based health care. Our comprehensive network of services are
available to clients in urban, rural and remote communities across
Ontario. Our dedicated team of nurses, therapists and community support
workers deliver a broad range of expert and cost-effective services
ranging from chronic illness management, nutrition, physiotherapy, to
personal grooming and support, all aimed at helping to ensure clients
enjoy the freedom and independence that comes with staying in their own
About the Canadian Red Cross:
The Canadian Red Cross is a member of the International Red Cross and
Red Crescent Movement, which includes the International Federation of
Red Cross and Red Crescent Societies, the International Committee of
the Red Cross and 188 national Red Cross and Red Crescent Societies.
The Canadian Red Cross mission is to improve the lives of vulnerable
people by mobilizing the power of humanity. In Canada, the Canadian
Red Cross responds every four hours to disasters ranging from house
fires to forest fires and flooding. Each year, Red Cross volunteers
deliver tens of thousands of hours of community-based health services
to those aging or recovering in their own homes from illness or
SOURCE: Canadian Red Cross
For further information:
Tanya Elliott, Director Communications
Canadian Red Cross