Media Advisory & Photo Opportunity: CIBC kicks off Think Pink Week by sharing inspiring Wall of Hope messages

Incoming CIBC CEO Victor Dodig to honour breast cancer survivor Anne Wood, the inspiration for the 'In Her Shoes' social media video reminding Canadians that 'we can't stop now'

TORONTO, Sept. 11, 2014 /CNW/ - CIBC (TSX: CM) (NYSE: CM) invites the media to help mark Think Pink Week, our annual kick-off to raise awareness for the Canadian Breast Cancer Foundation CIBC Run for the Cure.

Think Pink Week runs September 15-19 nationwide to bring awareness to this important cause and encourage registration for the CIBC Run for the Cure. Net proceeds from Think Pink Week are donated to Canadian Breast Cancer Foundation to support vital breast cancer research, education and health promotion programs.

WHEN:   Tuesday, Sept. 16, 11:30 a.m. to 1:30 p.m. EDT
Remarks begin at 12 noon.
   
WHO:    Anne Wood, Breast Cancer Survivor
Victor Dodig, President & Chief Executive Officer, CIBC
Christina Kramer, Executive Vice-President, Retail & Business Banking and CIBC's Executive Run Sponsor
Sandra Palmaro, CEO, Ontario Region, Canadian Breast Cancer Foundation
 
WHAT:   Kick-off of 2014 CIBC Run for the Cure campaign
   
  Broadcast of CIBC's social media videos "In Her Shoes" and "In Her Shoes: Behind the Scenes", featuring Anne Wood.
   
  Mr. Dodig and Ms. Wood to add their words of support to those impacted by breast cancer on the Wall of Hope.
   
WHERE:   199 Bay Street (Bay and King Streets)
CIBC Commerce Court West - Courtyard
   

About CIBC

CIBC is a leading Canadian-based global financial institution with nearly 11 million personal banking and business clients. With a strategic focus on Kids, Cures and Community, and employee commitment to causes, including the Canadian Breast Cancer Foundation CIBC Run for the Cure, the CIBC Children's Foundation and United Way, we are investing in the social and economic development of communities across the country. In 2013, CIBC contributed more than $41 million to 1,870 charitable and non-profit initiatives in over 430 communities. You can find other news releases and information about CIBC in our Media Centre on our corporate website at www.cibc.com.

About the Canadian Breast Cancer Foundation CIBC Run for the Cure

Since 1992, the annual Canadian Breast Cancer Foundation CIBC Run for the Cure has been the largest, single-day, volunteer-led national event in support of creating a future without breast cancer. On October 5, 2014, this national movement will again connect participants and volunteers in 66 Run sites across the country. For more information, visit www.CIBCrunforthecure.com.

About Canadian Breast Cancer Foundation

Canadian Breast Cancer Foundation is the leading community driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. Join us at www.cbcf.org.

 

 

SOURCE: Canadian Breast Cancer Foundation

For further information:

Caroline Van Hasselt, Director, External Communications, 416-784-6699 or  caroline.vanhasselt@cibc.com


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