TORONTO, Oct. 25, 2013 /CNW/ - The Heart and Stroke Foundation (HSF) is
partnering with the Toronto Zombie Walk for the second year to get all
Canadians to learn the three simple steps to save a life using CPR, and
"Tongue-in-cheek Halloween and Zombie-themed events targeting young
people across Canada will once again reinforce the message that 'CPR
makes you undead, " said Mark Holland, the Foundation's Director,
Children and Youth. "When a person experiences cardiac arrest and their
heart stops beating, they are technically dead until they're revived.
Quick action is critical. That is why it is crucial to learn
Hands-Only™ CPR - and why we are encouraging everyone to take advantage
of CPR training opportunities this November to learn this life-saving
As many as 40,000 cardiac arrests occur in Canada each year, and up to
85 per cent of these happen in public areas or homes. The survival rate
for out-of-hospital cardiac arrests is still abysmally low at about 5
What: HSF, Toronto EMS and Toronto Paramedics will hold a booth (#1) with CPR
demonstrations and a zombie photo booth. The trio will also be riding
the HSF's Big Bike (zombified of course) in the parade to raise funds
for public defibrillators (AEDs).
Available for interviews:
Will Jones (27yr-old), HSF survivor spokesperson, suffered cardiac
arrest in his high school class and was saved by teachers who knew CPR
and a firefighter who used an AED.
Mark Holland, HSF Director of Health Promotion
Approximately 10 to 12 thousand Zombies who will be happy to demonstrate
their undeadness for the camera!
When/Where: The parade will start on Bay St. from the rear of Nathan Phillips
Square, behind city hall. It will go north on Bay St. until Grenville
where the horde will turn right and then south on Yonge. Once past the
Eaton Centre it will come full circle to Nathan Phillips square for a
killer after show.
Image with caption: "CPR makes you undead. Learn the 3 simple steps today. (CNW Group/Heart and Stroke Foundation)". Image available at: http://photos.newswire.ca/images/download/20131025_C7246_PHOTO_EN_32585.jpg
SOURCE: Heart and Stroke Foundation
For further information:
Alex Maheux cell: (416) 729-5913