TORONTO, Feb. 10, 2012 /CNW/ - Today Accessible Media Inc. (AMI) announced that tomorrow its AMI-tv
service will join with CBC in a broadcast first: simulcasting
Scotiabank Hockey Day in Canada from P.E.I. with Live Description so
Canadians who are blind or partially sighted can get in on all the
action and more fully enjoy the festivities associated with the highly
"Our job is to make all media accessible to all Canadians, and
broadcasting the 12th annual Scotiabank Hockey Day in Canada with our skilled team of
Described Video experts is a terrific example of how we do that,"
stated David Errington, President and CEO of Accessible Media Inc.-AMI.
"We invite all Canadians to tune in to AMI-tv throughout the day to hear
for themselves how Live Description can enhance the viewing experience
for our prime audience, who rely on AMI to bring them the big TV events
everybody is watching. I'd also like to thank CBC for once again making
their live productions available to us so together we can make TV
accessible," continues Errington.
"We're very pleased to extend our partnership with AMI, we look forward
to even more successful Live Described simulcasts as we've had with the
Royal Wedding, the Federal election results, Canada Day on Parliament
Hill and Battle of the Blades to name a few," says Kirstine Stewart,
executive vice president, CBC English services.
"As the national public broadcaster it's a top priority that our
programs reach as many Canadians as possible -- starting with our
broadcast of Hockey Day In Canada, this ambitious agreement will give
blind and low-vision people a better sense of all the action happening
on and off the ice as we celebrate one of Canada's national passions."
With Described Video a narrator describes what can't be seen so the
blind or partially sighted viewer can follow the program. But it's done
in such a way that everyone can enjoy the program. It really is
television that includes everyone.
About Accessible Media Inc.
Accessible Media Inc. (AMI) is a not-for-profit multimedia organization
operating two broadcast services, AMI-tv (formerly The Accessible
Channel-TACtv) and VoicePrint (soon to be known as AMI-audio), and a
companion website, AMI-online (www.AMI.ca). AMI serves more than five million Canadians who are blind or
partially sighted, deaf or hard of hearing, learning disabled, mobility
or print restricted, or learning English as a second language by making
print, broadcast and online media accessible.
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in
the regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
Aboriginal languages, plus seven languages for international audiences.
SOURCE NEWS - MEDIA
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