Renowned Marketing and Analytics Expert David Norton to Lead Network-Wide Measurement and Insights Efforts
NEW YORK, July 11, 2013 /CNW/ - MDC Partners announced today that it has enlisted former Harrah's & Caesars Entertainment CMO David Norton to lead analytics and consumer insights efforts across the network. Norton, who brings nearly 25 years of successful brand marketing experience to MDC, will be responsible for optimizing the MDC's advanced analytics resources as well as building and integrating the complementary capabilities necessary to deliver omni-channel action and brand experiences on behalf of clients, driving their profitable growth.
"Analytics is one of the most important tools major marketers have at their disposal to drive tangible, measurable, incremental growth and returns on their marketing investment," said Miles Nadal, President & CEO of MDC Partners. "As partners to our clients, we have long been dedicated to driving the most effective, strategic and progressive approach to insights and analytics, and we enlist the very best talent to collaborate with marketers at a senior level. With David's leadership, we will drive practices around measurement and insights forward, and further enhance our clients' performance."
Norton, who in 2010 was named Chief Marketing Officer of the year by CMO Magazine, and Direct Marketer of the Year by Target Marketing Magazine, brings deep expertise in insights, analytics, loyalty and CRM to MDC. Norton spent 13 years at Harrah's & Caesars Entertainment, where he served as Chief Marketing Officer for the $9 billion company. In the role of CMO, he oversaw the Total Rewards loyalty program, operational CRM and mobility, multi-cultural marketing, traditional and digital advertising, revenue management, brand management, customer insights, VIP Marketing and retail.
Complementing his deep brand experience at Harrah's, Norton has worked with marketers across industries as varied as luxury and niche retail, quick serve restaurants, entertainment, telecommunications and travel and leisure. Prior to 1998, Norton led the cross-business-unit infrastructure and strategy for the American Express teleservices channel.
"I'm inspired by MDC's dedication and unique approach to turning insights and analytics into action," said Norton. "I'm thrilled to be joining such a dynamic team and look forward to working alongside the incredible MDC agencies to drive real innovation in this space. I see immense opportunity to build truly incremental value for an amazing set of clients."
About MDC Partners Inc.
MDC Partners is one of the world's largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, and worldwide.
MDC Partners' durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC Partners' reputation as "The Place Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
CONTACT: Alexandra Delanghe
SVP, Corporate Communications
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SOURCE: MDC Partners Inc.
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