MDC Partners Agencies Triumph with Record Success at 59th Cannes Lions International Festival of Creativity

MDC Agencies Take Home a Record 21 Awards, Including Three Grand Prix, One Titanium, Three Gold, Ten Silver, and Four Bronze Lions

NEW YORK, June 25, 2012 /CNW/ - MDC Partners agencies ranked among the most awarded advertising agencies at this year's prestigious Cannes Lions International Festival of Creativity, winning an impressive Three Grand Prix, One Titanium Lion, Three Gold Lions, Ten Silver Lions, and Four Bronze Lions. A record high for MDC Partners, the wins were shared amongst several of the network's agencies for their work on behalf of clients ranging from retail to financial services to spirits.

"The record and success of our Partner agencies at Cannes is further proof of MDC Partners' privileged association with truly exceptional, leading, creative talent, and of the extraordinary and impactful work our agencies create for their clients," commented Miles S. Nadal, Chairman & CEO of MDC Partners. "We couldn't be more proud of our Partners, and we're honored to help celebrate the success of their work around the world. In particular, to bring home three Grand Prix Lions – the top honor at the Festival – is thrilling. Each and every year, our agencies raise the bar of creative thought-leadership and elevate the impact of their work, truly reinforcing MDC Partners' reputation as 'The Place Where Great Talent Lives.'"

The three Grand Prix won by MDC Partners agencies were awarded to Crispin, Porter + Bogusky and 72andSunny. Winning an extraordinary two Grand Prix – one in the Direct marketing category and the other in the Promo & Activation category – was Crispin, Porter + Bogusky's "Small Business Gets An Official Day" American Express campaign, which also took home a Gold Cyber Lion, five Silver Lions and a Bronze Lion. Scoring big with the Grand Prix in the Press category was agency 72andSunny's famous "Unhate" Benetton campaign. The winning case studies and full list of awards can be viewed at www.canneslions.com/awards/.

The complete list of MDC Partners winners includes:

  • Grand Prix Lion – Direct: Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express

  • Grand Prix Lion – Promo & Activation (Financial Products and Services): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express

  • Grand Prix Lion – Press (Public Awareness Messages): 72andSunny, NL: The "Unhate" Campaign, United Colors of Benetton

  • Titanium Lion – Titanium and Integrated: Crispin, Porter + Bogusky: Ted Williams Fight Hunger, Kraft

  • Gold Lion – Branded Content & Entertainment (Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand): 72andSunny, LA: MFCEO, K-Swiss

  • Gold Lion – Branded Content & Entertainment (Best integrated content campaign): 72andSunny, LA: MFCEO, K-Swiss

  • Gold Lion – Cyber (Digitally Led Integrated Campaign): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express

  • Silver Lion – Direct, (Best Integrated Campaign, Led By Direct Marketing): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express

  • Silver Lion – Outdoor (Digital Outdoor): Vitro: Run With Ryan, Asics

  • Silver Lion – Cyber (Community Applications): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express

  • Silver Lion – Cyber (Viral Video): 72andSunny, LA: MFCEO, K-Swiss

  • Silver Lion – Cyber (Viral Marketing): Crispin, Porter & Bogusky: Small Business Gets An Official Day, American Express

  • Silver Lion – Promo & Activation (Best use of Social Media Marketing in a Promotional Campaign): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express

  • Silver Lion – Film Craft (Cinematography): Anomaly: History Made and in the Making, Converse

  • Silver Lion – Film (Long Format Internet Film): 72andSunny, LA: MFCEO, K-Swiss

  • Silver Lion – Titanium and Integrated: Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express

  • Silver Lion – Branded Content & Entertainment (Best use or integration of user-generated content): Crispin, Porter & Bogusky, Gothenburg Sweden: Autodance, Ubisoft

  • Bronze Lion – Mobile (Entertainment, Lifestyle and Leisure): Crispin, Porter + Bogusky Gothenburg, Sweden, Autodance, Ubisoft

  • Bronze Lion – Mobile (Best Visual Design/Aesthetic): Anomaly, Captains Conquest, Diageo

  • Bronze Lion – PR (Financial Services, incl. Investor Relations and Corporate Finance): Crispin, Porter + Bogusky: Small Business Gets An Official Day, American Express

  • Bronze Lion – Mobile (Tablets and Other Devices): Crispin, Porter + Bogusky Gothenburg, Sweden, Point and Fly, Scandinavian Airlines

About MDC Partners Inc.

MDC Partners is one of the world's largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, Europe, Latin America and the Caribbean.

MDC Partners' durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC Partners' reputation as "The Place Where Great Talent Lives."

MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

(Logo: http://photos.prnewswire.com/prnh/20120221/NY57031LOGO )

CONTACT:

Alexandra Delanghe


VP, Corporate Communications


646-429-1845


adelanghe@mdc-partners.com

SOURCE MDC Partners

For further information:

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