10th Largest Media Communications Agency in the US
NEW YORK, Jan. 5, 2012 /CNW/ - MDC Partners Inc. announced today the acquisition of renowned media firm, RJ Palmer. Based in Manhattan, the full service media agency has a client roster of 50+ blue-chip clients and over $800 million of media billings. RJ Palmer joins the MDC Partners roster of innovative media firms including The Media Kitchen, Varick Media Management and Integrated Media Solutions.
Founded in 1979 as the first media-only agency, RJ Palmer has grown into the 10th largest media communications agency in the United States. The firm provides strategic insights, TV, print, out-of-home, radio and digital media planning and buying, as well as branded entertainment and corporate barter to clients. In 2008, the company formed Trade X Media to provide corporate bartering services to its clients, which is of particular interest to MDC Partners. All of the principals in the firm will remain.
"We have had great success as an independent media agency and are very proud of all that we have accomplished to date. Our new partnership with MDC will allow us to invest more deeply in analytics and technology so we can continue to offer our clients cutting edge solutions at every level of our business," said Peter Knobloch, CEO, RJ Palmer.
In the coming year, it is MDC Partners' intention to significantly grow its media capabilities, both through organic growth and new acquisitions. MDC Partners will look to new media acquisitions with a focus on firms that understand and are able to master the ever-changing demands of the media, digital and social worlds and that have the technology backbone to succeed.
"We are now in the position where we are frequently pitching multinational business with clients who are looking for holistic business solutions. Although we have long been in the media planning business, our media buying capabilities have been on a modest scale," said Miles S. Nadal, Chairman and CEO, MDC Partners. "In the coming year, we will look to make acquisitions that will expand our scale, scope and expertise in the media business, specifically in digital, social media and direct response. Through the acquisition of RJ Palmer, we see tremendous opportunities to help shape the rapidly changing media landscape and offer our clients fully integrated, strategically driven, global solutions."
About MDC Partners, Inc.
MDC is a Business Transformation Organization that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, Europe, and the Caribbean.
MDC's durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC's reputation as "The Place Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
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SOURCE MDC Partners Inc.
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