New program includes free monthly interactive e-books available for
TORONTO, Oct. 30, 2013 /CNW/ - McDonald's Canada today announced that it
will offer books in its Happy Meals at participating restaurants for a
two-week promotion starting November 1, while supplies last. The
promotion includes four limited edition books, offered in sequence,
which feature Happy Meal original characters with fun and playful
themes, and a focus on nutrition and imagination. The company is also
introducing monthly e-books, which are available on McPlay™, McDonald's
Happy Meal app.
"As a top family destination, we're proud to offer Happy Meal books for
parents and kids to enjoy together and to foster the joy of reading,"
said Joel Yashinsky, Chief Marketing Officer, McDonald's Canada. "In
recent years we've made significant strides to enhance the Happy Meal
experience and the launch of this program is another step towards that
The books were developed to bring each character and their adventures to
life, while delivering a nutritional message that's relatable for
children. The books include:
The Goat Who Ate Everything - Tells the story of a goat who has a big appetite and struggles to eat
right, but when he does, he feels great and becomes the playful 'kid'
Deana's Big Dreams - Shares how Deana, the world's smallest dinosaur, grew tall by eating
Ant, Can't - Features Ant, a bite-sized bodybuilder who's big on encouraging
physical fitness through exercise and eating right.
Doddi the Dodo Goes to Orlando - Follows happy-go-lucky bird Doddi, who travels the world. She eats
right because this dodo is always on the go-go.
Customers can also interact with a digital version of The Goat Who Ate Everything - the first e-book available for free download via McPlay.
The launch of books in the Happy Meal is part of McDonald's ongoing
commitment to evolve the Happy Meal to reflect customers' changing
wants and needs, while championing children's happiness and
well-being. Happy Meal offerings include a Danino® Strawberry Yogurt,
the choice of apple slices, small or mini-size French fries, and the
choice of a low-fat dairy option like one per cent white or chocolate
The launch of Happy Meal books is supported by marketing elements
including a TV spot and in-store merchandising. *
About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and
operate more than 1,400 restaurants and employ more than 80,000
Canadians coast-to-coast. Approximately 80 per cent of McDonald's
Canadian restaurants are locally owned and operated by independent
entrepreneurs. For more information about McDonald's Canada, visit www.mcdonalds.ca or follow us on Twitter (@McD_Canada) and Facebook (Facebook.com/McDonaldscanada) for updates on our business, promotions and menu items.
SOURCE: McDonald's Canada
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