NEW YORK, Jan. 10, 2012 /CNW/ - McCann, the global advertising agency
network, has created a new team discipline, Chief Technology Catalyst
(CTC). The CTC will be responsible for driving technology innovation,
including new models and partnerships, internally and externally in
each of the company's four operating regions, announced today at the
2012 International Consumer Electronics Show. While this type of role
is typical on the client side, it is very new to the agency side, and
even newer to a global agency network.
Four highly regarded industry executives have been named to the Chief
Technology Catalyst (CTC) team. For North America: Lori H. Schwartz, a
founder of the Interpublic Emerging Media Lab; for Asia Pacific,
Gregory Armshaw, from Regional Technology Director; for Europe: Mark
Jackson, from UK Digital Client Services Director; for Latin America:
Glauco Yasuda, from Regional CIO.
The CTCs are focused on three main areas with technology as the core
thread: Clients, Partnerships and Innovation. They will work with the
top creative and strategic executives at McCann ensure understanding of
new and evolving technology, and emerging business models surrounding
content, distribution, licensing and data.
This new discipline is aimed at accelerating McCann's ability to
identify solutions and opportunities and connect these solutions to its
clients and their needs.
McCann sees this team as critical to the future enhancement and
evolution of the rapidly changing agency network model.
Said Schwartz: "We are challenging our world to evolve. In addition to
working with the talent we already know, I want everyone out there to
call me and say, I have an idea, I want to work with you...I want to be
part of what you're building."
Said Yasuda: "Latin America has always had a massive amount of energy
and creativity and I fully expect to see our ideas and inventions
become global showcases and new standards in business models."
Added Armshaw: "As well as forging ahead with new business models for
McCann, we will be giving our employees new outlets for their
inventions, recognizing the entrepreneur residing in all our people."
Said Jackson: "If we want to be thought leaders in innovation,
investment in technology alone will not give us the edge. The key will
be in incubating inspiring ideas that can then shape how that
technology can be applied, which in turn will form the future in which
we aspire to live."
SOURCE McCann Worldgroup
For further information:
Susan Irwin, Susan.firstname.lastname@example.org, +1-646-865-3004, or Hallie Johnston, Hallie.email@example.com, +44(0) 787 0 906 023