TORONTO, June 16, 2014 /CNW Telbec/ - Yves Gougoux Chairman of the Board of Publicis Canada and speaking on behalf of Publicis Worldwide, Red Lion Canada's holding company, today announces the appointment of Matthew Litzinger as President, Chief Creative Officer, Red Lion Canada, effective July 2, 2014.
Matthew Litzinger, until June 3 Co-Chief Creative Officer of Cossette, most recently helped his former agency win a substantial piece of McDonald's business south of the border, which has lead to the opening of Cossette Chicago.
"This move has everything to do with Red Lion," said Matthew Litzinger. "Red Lion represents what I believe a lot of agencies are struggling through right now: how to be truly a solutions company. Red Lion has been built from scratch to meet and keep pace with clients' new reality and changing needs. The agency already benefits from the talent of key strategists, industrial designers and a creative team whose primary focus is on developing a pattern of branded behavior."
"Matt brings a truly innovative leadership spirit to Red Lion," said Yves Gougoux. "He has a genuine understanding of not only what it takes to solve a client's challenges today, but anticipate what their future business challenges might be and provide the necessary forward thinking. In that perspective, Matt's innovative personality fits perfectly with Red Lion's mission to be an effective creative business partner with its clients."
Red Lion recently won two Gold 2014 Marketing Awards and is one of only a few agencies in Canada to have accomplished multiple Gold wins at the Marketing Awards this year. Both members of the Publicis Worldwide family, Red Lion works hand in hand with Montreal-based BCP for the Quebec market, making each of them true national agencies.
About Publicis Worldwide – Publicis Worldwide is one of the leading marketing communications groups in the world, spanning 82 countries and employing more than 10,000 people. Its service offering includes advertising, interactive and digital marketing, customer relationship management, and direct marketing. Publicis Worldwide's major clients are among the most prestigious brands in the world, including: Airbus, Coca-Cola, HP, LG, L'Oréal, Luxottica, Nestlé, Orange, P&G, PayPal, Renault, Siemens, Pernod-Ricard, Sanofi Aventis, UBS, Teléfonica.
About Red Lion Canada - Red Lion Canada is a national communication group of 25 creative capitalists focused on improving brand value. They believe in creating brand behaviours for a desired outcome. Based in Toronto, Red Lion Canada is part of Publicis Worldwide, one of three leading advertising groups within the Publicis Groupe.
Image with caption: "Matthew Litzinger to lead Red Lion Canada as President, Chief Creative Officer. (CNW Group/Publicis Worldwide)". Image available at: http://photos.newswire.ca/images/download/20140616_C1169_PHOTO_EN_3668.jpg
SOURCE: Publicis Worldwide
For further information: Christine McArthur, Christine.McArthur@redlionlabs.ca, 416-603-6500