LONGUEUIL, QC, Sept. 19, 2012 /CNW Telbec/ - Professional and
recreational athletes alike often have to make complex decisions on
what to eat to optimize their workouts. To assist them in their search
for nutrition solutions that fit their lifestyle, the Federation of Quebec Maple Syrup Producers is launching a brand-new program, Fueled by Nature, presenting how maple can maximize athletic performance.
This innovative program shows how athletes can take advantage of maple
syrup's benefits in the different stages of their workout. It will be
officially presented to the fitness industry at FitBloggin'12. This annual conference, to be held in Baltimore (USA) from September
20-23, is a prime meeting place for thought leaders, journalists and
bloggers on all things sports-related.
"Maple syrup is a product that is firmly rooted in Quebec culture, but
its health benefits were largely unknown until just recently. The
results of a number of studies on maple carried out over the last
several years, including one by Dr. Abe on promoting improved liver
health1, have identified a huge array of bioactive compounds and physiological
benefits associated with the consumption of maple products," emphasizes
Serge Beaulieu, president of the Federation of Quebec Maple Syrup Producers. "Looking at the exhaustive study of its phytochemical compounds and
nutrient composition, the link between maple syrup and physical
activity became clear. That was what inspired Fueled by Nature," continues Geneviève Béland, director of promotion and market
development at the Federation of Quebec Maple Syrup Producers.
To promote the program in Canada, the Federation has turned to Mélanie
Olivier, president of VIVAΪ Experts in Nutrition and a sports nutritionist with three Olympic Games supporting the
Canadian Olympic Team under her belt.
"Maple syrup is a source of natural energy in the form of simple sugars
that metabolize quickly into glucose and act as fuel when you exercise.
Not only does it help increase your performance for long workout
sessions, it is also an excellent source of manganese and zinc, two
minerals that are important for muscle recovery. It contains potassium,
an electrolyte that helps balance the amount of fluid in the body and
supports muscle contraction, as well as 54 antioxidant compounds, which
help reduce oxidative stress," explains Mélanie Olivier. "Clearly,
maple syrup is an asset for athletes. When taken before a workout, it
provides the energy boost you need to meet your goal. During a long
workout session, it will maintain your energy level. And when consumed
after the workout, maple syrup helps the body recover by replenishing
glycogen reserves," concludes the nutritionist.
To help athletes build menus that maximize their performance, the Federation of Quebec Maple Syrup Producers presents recipes developed in partnership with a nutritionist working
with professional athletes in the United States and adapted for the
Canadian market by Mélanie Olivier. These recipes fulfill your
nutritional needs at the different stages of your workout. Here is one
of Mélanie Olivier's favourite recipes:
Natural Maple Energy Drink
850 ml (3 ½ cups) cold water
60 ml (¼ cup) orange juice
60 ml (¼ cup) pure maple syrup
30 ml (2 tablespoons) lime juice
1 ml (⅕ teaspoon) salt
Mix together all the ingredients.
Makes 1 litre (4 cups).
To find out more or for other recipe ideas, visit www.ilovemaple.ca or "like" the Facebook page www.facebook.com/lesfillesdelerable.
About the Federation of Quebec Maple Syrup Producers
The Federation of Quebec Maple Syrup Producers was founded in 1966 with
the mission of defending and promoting the economic, social and moral
interests of 7,400 family-run maple grove operations. These men and
women work together to collectively develop quality standards, to build
knowledge and skills and to market their products. Quebec produces 93%
of Canada's maple syrup and nearly 80% of the present volume of maple
syrup worldwide. As a result, the Federation is proud to coordinate
scientific research activities on behalf of the entire Canadian maple
syrup industry. Ontario, New Brunswick and Nova Scotia account for 7%
of Canada's total production.
1 Abe, K. et al., (2011). Liver protecting effect of maple syrup - Ingested maple syrup
evokes a possible liver protecting effect physiologic and genomic
Investigations with rats. Biosci. Biotechnol. Biochems, 75, 2408-2410.
SOURCE: FEDERATION OF QUEBEC MAPLE SYRUP PRODUCERS
For further information:
For more information or for an interview with Mélanie Olivier, president of VIVAΪ Experts in Nutrition and sports nutritionist, or a representative from the Federation of Quebec Maple Syrup Producers, please contact:
Bridget Ann Peterson
Massy Forget Langlois Public Relations
514 842-2455, ext. 26