Traffic Safety Coalition launches distracted driving campaign
TORONTO, July 30, 2013 /CNW/ - Distracted driving is one of the most common causes of collisions in
Ontario and easily one of the most avoidable.
That is why CAA South Central Ontario (CAA SCO), the Ministry of
Transportation (MTO), the Ontario Provincial Police (OPP), Toronto
Police Services (TPS) and other Traffic Safety Coalition partners are
launching "Missing" - a four week long distracted driving campaign - urging drivers to stop
distracted driving behaviours and focus on the road.
Statistics show that drivers who text while behind the wheel are 23 times more likely to crash their vehicle and drivers who talk on their
phone are 4-5 times more likely to be involved in a collision.
"This campaign is about getting people to recognize that it only takes a
few seconds, even one time, to completely change their life or the life
of someone around them. We all have the ability to change our habits
and we are asking people to focus on the road," said Teresa Di Felice,
Director of Government & Community Relations & Driver Education, CAA
"If you drive when you are distracted, you are putting yourself, your
passengers and other members of the public at risk, often with deadly
consequences. You can make a difference by pulling over to a safe
location before using or answering your smartphone," said Don Bell,
Chief Superintendent, Highway Safety Division, OPP.
"Every year we become more and more connected to our mobile devices,
break that connection this long weekend, don't drive distracted, help
make our highways safe for all road users," Acting Inspector Robb
Knapper, Toronto Police Service, Traffic Services.
The Traffic Safety Coalition is also urging drivers to make a promise to
family and friends to end distracted driving and focus on the road.
Visit www.caasco.com/missing to make the promise and for tips to reduce distracted driving
Help reduce distractions behind the wheel:
Before you drive:
Turn off your smartphone
Stow and secure loose objects
Pre-set climate control and radio
Pre-program your route on GPS
While you are driving:
Allow phone calls to go to voicemail
Do not text, surf the web or read emails
Do not eat, drink or smoke
Do not fix hair or apply makeup
Keep two hands on the wheel for better control
Keep your eyes on the road
The fine in Ontario for using a hand-held device while driving is $155.
SOURCE: CAA South Central Ontario
For further information:
Media contact: Silvana Aceto, Media and PR Consultant, CAA SCO, firstname.lastname@example.org, Office: (905) 771-3194, Cell: (416) 209-4930 or Jeff LeMoine, Communications Consultant, email@example.com, Office: (905) 771-4709, Cell: (416) 254-0641.