Flexible cloud service extends natural workflow beyond the meeting room
to any device, anywhere at any time
OTTAWA, March 18, 2013 /CNW/ - Magor Corporation (TSXV: MCC) today introduced Aerus, the next stage in the evolution of
its market-leading visual collaboration product. Aerus extends Magor's
peer-to-peer software architecture to the cloud, delivering a unique
approach in cloud-based service platforms.
Magor's cloud-based Aerus platform enables people to engage
collaboratively in high-quality visual conversations by simultaneously
sharing, viewing and editing relevant material on desktops, laptops,
tablets, smartphones, whiteboards and other devices.
With a scalable distributed server architecture that leverages switched
video networking, Aerus is designed to solve limitations of traditional
video conferencing implementations that use a centralized architecture
and impose a "meet-me" model for all interactions with more than two
locations for any type of environment - meeting room, desktop, mobile
Traditional bridge-based services also cannot scale easily and cost
effectively to meet the needs of larger deployments that require
support for a mix of mobile, desktop and room-based endpoints as well
as for screen sharing and collaborative document editing.
Aerus fulfills a forecast by Scott Morrison, an authoritative Gartner
analyst. In an August 2012 report entitled "Market Trends:
Videoconferencing, Worldwide, 2012," Morrison wrote: "Future demand for
video infrastructure is predicated on far-reaching changes to the
current architecture and commercialization of these solutions, from
hardware to software and from capital investment to cloud-based
Key characteristics of the Aerus platform include:
Built around a highly flexible workflow model that does not impose a
"meet-on-the -bridge" model for calls with more than two locations.
Designed for clear, high-definition video over the Internet.
Simple to deploy.
Interoperable with SIP and H.323-based video-conferencing systems and
bridges, consumer-based video conferencing clients, such as Skype, and
WebRTC-enabled web browsers.
Highly scalable in hosted or virtualized environments, enabling
third-party Aerus service providers to support elasticity of user
Has API support over REST for use in custom designed solutions.
Extends support for flexible payment models, such as monthly recurring
"Our goal with Aerus is to support the many ways people want to work
together with video. To do this we chose to deliver an architecture
that supports as many different workflows as users want, when users
want them, rather than the rigid single workflow model that traditional
video conferencing systems box the user into - invite-only,
meet-me-on-the-bridge," said Ken Davison, Magor's Chief Marketing
Officer and SVP of Sales.
"Aerus allows users to collaborate in visual conversations -- whether
spontaneous or scheduled -- and share whatever material they need to as
the context of a conversation progresses," Davison added. "Thanks to
this flexibility, we believe very strongly that Aerus will pave the way
to enabling a multitude of video-enabled business processes that have
not been addressable with traditional forms of video conferencing."
Instead of needing to choose between using a rigid presentation mode in
video conferencing or adding a web conferencing service to enable
collaboration, Aerus users can share the content on their PCs or
laptops, as well as content from whiteboards, iPads, databases and
other data sources concurrently with all others in the visual
conversation. In addition, all participants can also see, take control
and modify any or all data sources in a visual conversation for true
Aerus also provides native interoperability with existing solutions
ranging from traditional room-based video conferencing to web-based
consumer clients such as Skype. Furthermore, the Aerus service extends
visual collaboration to WebRTC enabled browsers for ultra-simple
"We chose Magor because Aerus provided the flexibility to integrate
real-time translation services into a very high quality video-enabled
collaborative environment, and because the distributed cloud
architecture will help expand our video deployment easily," said Rick
Martel, director of information technology at the Canadian Union of
Postal Workers. "We have been an Aerus customer for six months now and
our use has grown exponentially as we find new situations every day by
which we can leverage the system."
Zeus Kerravala, principal analyst at ZK Research, a division of
Kerravala Consulting, and a longtime observer of the business
video-communications market, said: "I'm encouraged by the Aerus
announcement as it reinforces Magor's focus on flexible workflow,
rather than the rigid single workflow model enforced by conferencing.
Aerus thus brings a new dimension to Enterprise Video Collaboration --
a fluid workflow model that enables what I refer to as Visual
Aerus will be generally available on May 1, 2013, with advanced
participation open for enterprises wanting to trial the service. For
more information please visit http://www.magorcorp.com/aerus-trial/.
For more information, visit Magor at http://www.magorcorp.com/.
About Magor: Magor is a visual collaboration company. It allows users the freedom to
work together naturally anytime, regardless of location, network or
device to solve business challenges. Magor's cloud-based Aerus
platform enables people to engage in high-quality visual conversations
by simultaneously sharing, viewing and editing relevant collaborative
material on desktops, laptops, tablets, smartphone applications,
whiteboards and other devices.
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SOURCE: Magor Corporation
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