Renowned 75-year-old Irish heritage brand
launches the next generation of authentic cider
TORONTO, June 15, 2012 /CNW/ - After over seven decades of crafting
apple cider and becoming the leader in its category, Magners is pleased
to introduce its new Pear Cider to Canadians. Toronto is the first
city to enjoy Magners' latest line extension, which promises to offer
Canadian consumers the pure, natural taste of pears.
"After an extremely successful launch in the United States, contributing
to the cider category's overall growth of 26% in 2011, we are extremely
excited to offer Canadians a variation of our popular apple cider,"
says Deanna Kaminskyj, Director of Marketing at The Premium Beer
Company, the exclusive Canadian distributor of Magners. "The famous
'over ice' serve which helped make Magners Original such a hit, is also
the ideal way to drink Magners Pear. A glass with mounds of fresh ice,
filled to the brim with Magners Pear cider, is set to be the most
refreshing drink for men and women this summer."
Magners Pear is crafted to the highest standards that one would expect
from Ireland's best- known cider. The only fruit that goes into making
this refreshing cider is pear - the best of which are ripened,
carefully selected and then slowly fermented and cold filtered to
provide a distinctive character and a delicately light and refreshing
With 75 years of experience in apple cider production, Magners has been
able to leverage their uniquely slow fermentation process when
producing the pear cider which introduces the carefully prepared pear
juice to multiple yeast strains. The result is a refreshing cider made
with 100% premium pears, containing no artificial sweeteners or colours
and is 100% naturally gluten free, with 4.5% alc./volume.
Magners Pear is available now at the LCBO in 500 mL tall cans at a cost
of $2.95 each. Thirsty fans can get their first taste at this week's
NXNE Festival in Toronto, with free sampling from June 14-17 at Yonge
Dundas Square. Look for the delicious cider to make its way across
the country in the months to come. More information about Magners'
full range of ciders can be found at www.magners.com
About Magners (C&C Group plc)
C&C Group plc is an Ireland and UK based manufacturer, marketer and
distributor of branded long alcoholic drinks. C&C's principal brands
are the leading Irish cider brand, Bulmers, and the premium
international cider brand, Magners. C&C also manufactures the Tennent's
beer brand and the Gaymers cider brands.
About The Premium Beer Company
The Premium Beer Company is a Canadian leader in beer sales and
marketing, representing a diverse portfolio in Canada including
Moosehead, Cracked Canoe, Samuel Adams, Tennent's, Paulaner, Magners
Cider, Twisted Hard Iced Tea and Hop City Brewing Co. The Premium Beer
Company is a wholly owned subsidiary of Moosehead Breweries Limited.
For or more information on The Premium Beer Company, visit www.premiumbeer.ca
SOURCE The Premium Beer Company
For further information:
Geoff Vokes/Patty Chornenky - elevator communications inc.
416.363.6444 x 233/223