FRANKFURT AND MUNICH, Feb. 26, 2012 /CNW/ - Deutsche Lufthansa AG is
migrating its Miles & More programme to a new technological platform.
The existing platform is replaced by an IT system developed by
Munich-based Loyalty Partner Solutions (LPS). This change is the result
of increasing Miles & More member numbers, more complex business
processes and tougher demands with regard to campaign management, all
of which require a flexible and scalable software architecture. Under
the ten-year agreement, LPS will be responsible for operating and
further developing the Miles & More system.
"Miles & More is one of the world's largest and most complex frequent
flyer programmes and IT projects. With the new platform and our general
contractor LPS, we are setting another important milestone in the
history of the programme. We are laying the foundations for a more
customer-friendly system that will enable us to react faster to future
technological changes," says Günter Friedrich, Vice President
Development IT Sales Systems, Deutsche Lufthansa AG.
"We are delighted to be migrating the Miles & More programme to a new
technological platform," says Christian Hess, Managing Director of
Loyalty Partner Solutions. "In developing a state-of-the-art and highly
flexible solution for Lufthansa, we were able to draw on, among other
things, our many years of experience as an IT service provider for
Europe's biggest bonus programme Payback."
The new system is based on the "Loyalty Management Suite" (LMS) standard
solution from Loyalty Partner Solutions. This flexible software
platform for setting up and operating customer loyalty programmes
covers the entire chain of customer loyalty activities - from managing
accounts and redemption processes to conducting advertising campaigns.
It also supports interfaces to all common CRM and data warehouse
systems and therefore brings together all available programme
information within the company.
The solution - known as "Samba" (Special Advanced Miles & More Business
Architecture) - is a central system of Deutsche Lufthansa AG. It keeps
the cost of operating the classical functions of a customer loyalty
programme low, while at the same time offering greater flexibility when
it comes to the design of the Miles & More programme and conducting
campaigns. For example, Lufthansa can now integrate new programme
partners into the system more easily. Miles & More employees can also
use Samba to themselves configure promotion rules stored in the system
for ensuring the correct implementation of collection and redemption
About Loyalty Partner Solutions
Loyalty Partner Solutions GmbH, based in Munich, is a provider of
industry-specific customer management solutions. The company develops
and implements IT solutions that allow professional operation of
customer loyalty programmes. These solutions focus on the retail and
transport / aviation industries. The centrepiece of the portfolio is
the Loyalty Management Suite (LMS), a software platform for the setup
and operation of customer loyalty programmes. The company's customers
include the PAYBACK loyalty programme and Deutsche Bahn AG with its
BahnCard, bahn.bonus and bahn.comfort programmes. Since February 2012,
LPS has been operating Deutsche Lufthansa's Miles & More frequent flyer
programme. As the general contractor, LPS is responsible for project
management, software development and testing, and integration and
migration. It is also in charge of further developing the programme.
For more information, please contact: http://www.lpsolutions.com
SOURCE Loyalty Partner Solutions
For further information:
Loyalty Partner GmbH