LONDON 2012 OPENING CEREMONY is Most-Watched Summer Olympic Games Broadcast on Record in Canada with 6.4 Million Viewers

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@CTVOlympicsPR

- Nearly one in two Canadians watch 3.5-hour ceremony -
- Audience peaks at 8 million viewers as Olympic Cauldron is lit -

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LONDON, July 28, 2012 /CNW/ - Live coverage of the LONDON 2012 OLYMPIC GAMES OPENING CEREMONY Friday night by Canada's Olympic Broadcast Media Consortium has broken records as the most-watched Summer Olympic Games broadcast on record in Canada. On average, 6.4 million Canadians watched the late-afternoon, 3.5- hour-plus ceremony from 4-7:30 p.m. ET, making it the second most-watched Opening Ceremony in Canada behind Vancouver 2010 (13.5 million).

The audience eclipsed the previous Summer Olympic record-holder, the ATLANTA 1996 OPENING CEREMONY (4.3 million), by 49%, and delivered nearly four times the audience of BEIJING 2008 OPENING CEREMONY (1.6 million) and more than four times the audience of ATHENS 2004 OPENING CEREMONY (1.4 million). Last night's prime time encore broadcast of the OPENING CEREMONY attracted 3 million viewers from 7:45 - 11 p.m. ET, while earlier in the day 1.6 million Canadians watched the Consortium's OPENING CEREMONY PRE-SHOW from 2-4 p.m. ET.

Airing live across Consortium networks in six languages (English, French, Mandarin, Cantonese, Tamil, Punjabi), an astonishing 16.6 million viewers, or nearly one in every two Canadians, tuned in to some part of the ceremony. Overall, 64% of Canadians watched some Olympic Games coverage on the Consortium's channels yesterday. The television coverage peaked at 8.1 million viewers at 7:36 p.m. ET when the Olympic Cauldron was lit.

Meanwhile, nearly 1.5 million Canadians watched CTV NATIONAL NEWS WITH LISA LaFLAMME live from London, an increase of 36% compared to its summer average.

Directed by two-time Academy Award®-winner Danny Boyle (Slumdog Millionaire), the Opening Ceremony took viewers on a whirlwind visual and musical ride through London's rich history, from Shakespeare to the industrial revolution to present day. Appearances were made by Daniel Craig as the iconic character James Bond, alongside Queen Elizabeth II, soccer star David Beckham, beloved Harry Potter author J.K Rowling, Mr. Bean star Rowan Atkinson, and a stellar closing performance of "Hey Jude" by the legendary Paul McCartney.

Showing a possible change in trends of how people will consume London 2012, more than half the traffic (54%) to CTVOlympics.ca and RDSolympiques.ca yesterday was from a mobile device.

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About Canada's Olympic Broadcast Media Consortium
Canada's Olympic Broadcast Media Consortium is a unique relationship led by Canada's #1 broadcaster, CTV with 80% interest, along with Rogers Media Inc. with 20% interest. The Consortium is providing unprecedented English, French, and multilingual coverage and consumer choice on multiple platforms during the London 2012 Olympic Games, through August 12, 2012. Official brands include CTV, TSN, RDS, RDS Info, Sportsnet, OMNI Television, OLN, V, ATN, CTVOlympics.ca, RDSolympiques.ca, and select Rogers radio stations across the country. In addition, select stations will also air the London 2012 Paralympic Games from August 29 - September 9, 2012. The Consortium delivered the Top 5 most-watched events in Canadian television history during its revolutionary coverage of the Vancouver 2010 Olympic Winter Games.

Source: BBM Canada
CTV electronic audience databases incorporate data beginning in 1994.
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.
Online: Omniture unless otherwise indicated
Summer 2012: May 28-July 22, 2012

SOURCE: Canada's Olympic Broadcast Media Consortium

For further information:

Renee Rouse, 416.384.7599, renee.rouse@bellmedia.ca
Amy Doary, 011-44-(0) 77-14079701, amy.doary@bellmedia.ca

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Canada's Olympic Broadcast Media Consortium

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Consortium médiatique canadien de diffusion olympique

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