LOFT announces four new locations to open in Ontario

Fashion retailer continues to bring versatile and accessible style to additional Canadian Shopping Centre locations

TORONTO, May 29, 2013 /CNW/ - LOFT, a division of ANN INC., is excited to announce it will officially bring its fashion-forward style to Ontario with four new store openings through the fall. After the retailer's first foray into Canada last November at Yorkdale Shopping Centre in Toronto and the recent introduction of e-commerce to the market this past March, women across Canada have embraced LOFT as a trusted style advisor offering accessible pieces and everyday glamour.

First, LOFT will take the heart of downtown Toronto with the opening of a Toronto Eaton Centre location in late May, followed by additional concept locations at Lime Ridge Mall in Hamilton in July, Markville Shopping Centre in Markham in August and Square One Shopping Centre in Mississauga in October.

"Since the opening of our first international LOFT store in Toronto last year, we've had the opportunity to build relationships with our Canadian customers, and we're thrilled to collaborate even more with women across Ontario through these new locations," said Alia Ahmed-Yahia, Chief Style Director.  "We understand that Canadians have a unique style and through these store openings, we are enthusiastic about the greater chance to share advice and uncover new ideas to help women create fashion-forward looks that are their own."

Founded in 1998, LOFT offers versatile, accessible, and affordable fashion with undeniably feminine appeal, great quality, special and unexpected details, and a flattering fit. LOFT is committed to continuing to become a trusted personal stylist to Canadian customers through the additional store openings by connecting with them on a genuine level - inspiring, guiding and helping them make every look their own.

Visit LOFT.com and follow LOFT's social media channels for more details leading up to these store openings on Twitter and Facebook.

ABOUT LOFT
At LOFT, we believe the best relationships are BUILT ON TRUST. Well, that and an amazing wardrobe. We became a TRUSTED PERSONAL STYLIST by connecting with women on a GENUINE LEVEL - equal parts expert, confidante and friend who tells it like it is. We give her fashion advice, ideas and inspiration that make her style aspirations attainable. We believe in offering VERSATILE, ACCESSIBLE and AFFORDABLE fashion with undeniably FEMININE appeal, special and unexpected DETAILS, and a flattering FIT.  LOFT operates 500 stores across the United States and Canada, and online at LOFT.com. LOFT is a division of ANN INC. (NYSE: ANN).

Image with caption: " LOFT Summer 2013 Collection (CNW Group/LOFT)". Image available at: http://photos.newswire.ca/images/download/20130529_C2969_PHOTO_EN_27213.jpg

Image with caption: "LOFT Summer 2013 Collection (CNW Group/LOFT)". Image available at: http://photos.newswire.ca/images/download/20130529_C2969_PHOTO_EN_27214.jpg

Image with caption: "LOFT Summer 2013 Collection (CNW Group/LOFT)". Image available at: http://photos.newswire.ca/images/download/20130529_C2969_PHOTO_EN_27215.jpg

SOURCE: LOFT

For further information:

on LOFT or images, contact:
Alicia Storey
Edelman Public Relations 
416.849.8935
Alicia.Storey@edelman.com

Sarah Marinelli
Edelman Public Relations
416.849.2496
Sarah.Marinelli@edelman.com 

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