An exciting selection of children's décor, furniture and accessories
TORONTO, Feb. 2, 2012 /CNW/ - (TSX:L) - Following the recent launches of
our general merchandise brands Jogi and J± TM last year, Loblaw Companies Limited (Loblaw) is introducing a selection
of children's décor, furniture and accessories for the modern family
under the brand Jump Kids World. It will be rolled-out in over 120
Loblaw banner stores across Canada starting early spring 2012.
"The Jump Kids WorldTM products will introduce Canadian families to a selection of children's
decor and accessories that focus on fun design at great prices. We
believe it will surprise and delight parents who are looking for a fun
and functional solution," says Joseph Mimran of Joseph Mimran &
Associates, Creative Director, Joe Fresh, Home and Entertainment for
Loblaw Companies Limited.
The new Jump Kids WorldTM brand adds to Loblaw's own family of general merchandise brands which
include Joe Fresh®, Jogi, J± TM, Everyday EssentialsTM and Tera GearTM.
The Jump Kids WorldTM collection includes:
Décor - crafted in the adorable likeness of colourful Canadian woodland
creatures, our decor collection is designed with function and fun in
mind. Owl, birdie and moose wall hooks ($7), and clocks ($10), and assorted art frames in varying sizes designed to display the little one's own creations
Storage Solutions - what to do with all of those clothes and toys? We have storage
solutions aplenty for clothes, shoes, toys and anything else that needs
to be cleverly tucked away. Hanging shoe organizer ($9), hanging clothing organizer ($10), and owl, fox, bear and moose storage boxes and cubes ($7 and $9)
Furniture - necessary for play dates and tea parties of course! Kid-sized wooden table ($29) with matching wooden chairs ($14 each), and stacking plastic stools ($5 each)
Tabletop - the little ones can get a little messy. Easy-to-clean melamine dish sets ($9 for 6pcs.), and colourful kid's forks and spoons that will make eating fun ($4 for set of 12)
Bath time accessories - because bath time can be play time! Fox, bear and moose hooded character towels ($14), and whale-shaped bath mats ($12)
Bedding - cozy and colourful solutions for children's sweet dreams. Alphabet
printed sheet sets (twin $19, full $29), alphabet and animal printed comforter sets (twin $29, full $39), and cushions ($9) and solid and checker-print fleece throws ($5)
Toys - classic toys like building blocks and beach balls are transformed with bright polka dots and modern silhouettes. Wooden
toys will be introduced in fall 2012.
Available across Canada at select Loblaw banner stores including Real
Canadian Superstores. For superstore locations, visit www.realcanadiansuperstore.ca
Prices referenced exclude applicable taxes.
About Loblaw Companies Limited (TSX:L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 136,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no
name® and Joe Fresh® brands. In addition, the Company makes available
to consumers President's Choice Financial® services and offers the PC®
points loyalty program.
The President's Choice brand offers great quality home products at very competitive prices.
The collection of cookware, tabletop, linens, home décor, small
appliances and more features the quality, value, style and innovation
Canadians have come to expect from the President's Choice brand. Simple packaging and value-driven price points (most items under
$20) make the Everyday Essentials line perfect for those outfitting busy family kitchens, starter homes
and campus dorms. Launched in early 2011, the chicly-designed Jogi fitness line will evolve from basic yoga and aerobics accessories to a
full health and wellness collection. The J±TM small electronics and stationery brand launched fall 2011. The Jump Kids World TM line of children's decor, furniture and accessories will be introduced
in spring 2012.
Image with caption: "Items from the new Jump Kids World™ collection (CNW Group/Loblaw Companies Limited - Joe Fresh Style and PC Home Division)". Image available at: http://photos.newswire.ca/images/download/20120202_C8944_PHOTO_EN_9573.jpg
SOURCE Loblaw Companies Limited - Joe Fresh Style and PC Home Division
For further information:
For products, images or additional information, please contact:
PR & Events Specialist, Joe Fresh, Home and Entertainment
Loblaw Companies Limited
416.516.5233 ext 1381