TORONTO, Nov. 6, 2013 /CNW Telbec/ - Canadian cosmetics icon, Madame
Lise Watier, is helping homeless young women build their confidence
with a major contribution to a new Covenant House Toronto program that
includes everything from self care to career planning to empower the
agency's female residents.
A new girls' lounge will serve as home base for The Lise Watier: This is Me! program, complete with workshops led by female business experts,
entrepreneurs and community leaders.
Madame Lise Watier, founder of the Lise Watier Foundation and former
president of Lise Watier Cosmétiques, joined Covenant House Executive
Director Bruce Rivers for an official ceremony today to launch the
program and open the new girls' lounge. Special guests included
Toronto City Councillor Kristyn Wong-Tam and former Canadian model
Stacey McKenzie, who will be among the women providing workshops for
the girls' group at the downtown agency for homeless youth.
The Lise Watier Foundation has committed $500,000 over seven years to
support this important initiative. Lise Watier Cosmétiques makes an
exceptional contribution to the foundation through the sale of two of
its products, Rose Tendresse lipstick and Sparkle of Hope lip gloss.
One hundred percent of revenues from their sales goes to foundation
initiatives in various regions across Canada. In Toronto, the sale of
these products will support This is Me!.
About 40 percent of the 3,000 young people who depend on Covenant House
services annually are young women. Most have come from abusive and
neglectful homes. On the street, young women are 10 times more likely
to be sexually assaulted than their peers. Most have also had few, if
any, strong female role models.
"We are incredibly thankful for the generous contribution from The Lise
Watier Foundation that has made this much-needed program possible,"
Rivers says. "Young women are often victimized and exploited on the
street and often have greater challenges with self-esteem. The new
lounge space, female-centred activities and the support they will find
here will help more of these young women transition successfully to
Developed with input from the female residents, the program's workshops
and activities cover a wide scope of practical life skills, such as
budgeting and household repairs, plus business-savvy courses, career
planning and personal branding.
"Self confidence begins when you are young with love, understanding,
encouragement, and dreams," Madame Lise Watier says. "For many young
girls, the dreams, love, encouragement and understanding have never
been part of their lives. If we can help these young women build their
self-esteem, become more confident and prepare them for a better
future, we not only help them, but also their future children and
eventually our entire society."
"We have to love them. Love heals and sometimes, love does miracles! And
I believe in miracles."
Girls in the program will also be paired with mentors, have access to
one-on-one counselling and participate in group outings. The newly
constructed and attractively decorated lounge will provide a safe space
for them to gather and support one another.
The Lise Watier Foundation is a national non-profit organization with a
mission to empower women and girls to live without limits. The
foundation supports organizations to help move women out of poverty
into economic independence and to end violence against women.
Covenant House, the country's largest homeless youth agency, offers the
broadest range of services under one roof, including crisis shelter and
longer-term housing, employment and educational assistance. To do all
of this, the agency relies on donors for 80 percent of its $20-million
annual operating budget.
Image with caption: "Canadian cosmetics icon Madame Lise Watier is giving a confidence boost to homeless young women at Covenant House Toronto through a new life skills and mentoring program in its own lounge funded by the Lise Watier Foundation. Madame Watier puts a finishing touch on former resident Vanessa and current resident Marlene during the official program launch (CNW Group/Lise Watier Cosmétiques Inc.) (CNW Group/Covenant House)". Image available at: http://photos.newswire.ca/images/download/20131106_C5050_PHOTO_EN_33068.jpg
SOURCE: Covenant House
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