Lifetime®'s Bewitching New Drama Mesmerizes Canadian Audiences

Series Premiere of Witches of East End Brings In Record Audience and Is The Number One Specialty Drama of the Night*

For additional information on Witches of East End visit: http://www.shawmedia.ca/media and follow us on Twitter at @shawmediaTV_PR

TORONTO, Oct. 7, 2013 /CNW/ - Lifetime's series premiere of Witches of East End cast a spell on TV viewers across the country last night. The 10pm series debut smashed previous network audience records making it Lifetime's number one series premiere and the number one specialty drama of the night across multiple demos with an AMA of 169,000 (A18-49), 152,000 (A25-54), 99,000 (W18-49) and 95,000 (W25-54).

In the salacious series premiere, Emmy Award Winner Julia Ormond, who stars as Joanna Beauchamp, reveals to her two unknowing daughters, Freya (Jenna Dewan Tatum) and Ingrid (Rachel Boston), that they are powerful and immortal witches. In next Sunday's episode, Ingrid discovers mysterious and dangerous family heirlooms that she uses to resurrect her Aunt Wendy (Mädchen Amick) while Joanna is jailed for a suspicious murder charge. Witches of East End airs Sunday nights at 10pm ET/7pm PT on Lifetime in Canada.

Source:  BBM Canada PPM Overnight Data 10/06/13

SOCIAL MEDIA LINKS
Website: www.mylifetimetv.ca
Facebook: facebook.com/lifetimetvca
Twitter: @lifetimetvca; #WitchesOfEastEnd; #WitchingHourIsComing

Lifetime is a Shaw Media Network.

About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.3 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

SOURCE: Lifetime

For further information:

For media inquiries, please contact:  

Ginger Bertrand
Publicist, Lifetime
Shaw Media
416-934-4676
ginger.bertrand@shawmedia.ca

Cathy Kurzbock
Senior Publicist, Lifetime
Shaw Media
416-966-7501
Cathy.kurzbock@shawmedia.ca

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