Series Premiere of Witches of East End Brings In Record Audience and Is The Number One Specialty Drama of the
For additional information on Witches of East End visit: http://www.shawmedia.ca/media and follow us on Twitter at @shawmediaTV_PR
TORONTO, Oct. 7, 2013 /CNW/ - Lifetime's series premiere of Witches of East End cast a spell on TV viewers across the country last night. The 10pm
series debut smashed previous network audience records making it
Lifetime's number one series premiere and the number one specialty drama of the night across multiple demos with an AMA of 169,000 (A18-49),
152,000 (A25-54), 99,000 (W18-49) and 95,000 (W25-54).
In the salacious series premiere, Emmy Award Winner Julia Ormond, who
stars as Joanna Beauchamp, reveals to her two unknowing daughters,
Freya (Jenna Dewan Tatum) and Ingrid (Rachel Boston), that they are
powerful and immortal witches. In next Sunday's episode, Ingrid
discovers mysterious and dangerous family heirlooms that she uses to
resurrect her Aunt Wendy (Mädchen Amick) while Joanna is jailed for a
suspicious murder charge. Witches of East End airs Sunday nights at 10pm ET/7pm PT on Lifetime in Canada.
Source: BBM Canada PPM Overnight Data 10/06/13
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Twitter: @lifetimetvca; #WitchesOfEastEnd; #WitchingHourIsComing
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