OAKVILLE, ON, Feb. 1, 2012 /CNW/ - Effective immediately, AutoArm
Anti-Theft Protection and AssureCredit Loan Protection will be
rebranded as SecureDrive Anti-Theft Protection and SecureDrive Loan
Protection respectively. This strategic renaming convention, aligned
with SecureDrive Mechanical Breakdown Protection, completes the
SecureDrive suite of Business Office products.
"LGM has always offered a full product range to Canadian automotive
dealers under three distinct brands" said Jeff Fallowfield, President
of LGM. "This brand consolidation exercise is to help consumers and
dealers alike understand these existing programs are from one unified
provider. This simplifies dealer systems while making it easier for
LGM to promote ourselves as a one-stop solution for Business Office
In addition to the brand consolidation, both Mechanical Breakdown
Protection and Loan Protection have undergone significant improvements
to the product and pricing structure. "We have listened very carefully
to the market to make necessary improvements in 2012" said JP Violot,
Marketing Manager for LGM. "Our focus this year is to offer
flexibility in the warranty and assurance programs while adding value
to both consumers and dealerships in our revised pricing structure. We
have the right products and relentless support from our underwriters to
deliver competitive solutions to the automotive market".
All customers with AutoArm and AssureCredit contracts will be covered
under the new program. Previous product-specific websites will be
redirected to www.securedrive.ca.
LGM is a dealer development company that provides extended warranty,
credit insurance, and anti-theft products to dealerships across Canada.
Since 1998 LGM has built a track record of success at improving
Business Office profitability. The national team of locally based
Dealer Development Managers are personable, experienced and understand
the automotive business inside and out. LGM's philosophy is simple;
maximize sales performance by delivering quality products backed by
leading training and support.
Please visit www.lgm.ca to learn how LGM helps Business Offices reach their fullest potential.
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