"We're celebrating 25 years with a bang!"
BLAINVILLE, QC, May 2, 2013 /CNW Telbec/ - The 100% Québec-owned
microbrewery Les Brasseurs du Nord celebrates its 25th anniversary with the launch of Boréale 25, an ale boasting superior
ingredients and brewed by seasoned pioneers proud to share their
passion for beer. Sold across Québec's grocery and convenience store
network, Boréale 25 offers beer lovers and consumers seeking to uncover
brewing novelties an ale boasting flavours worthy of its 25th anniversary celebrations.
"It's been 25 years since we launched our first Boréale, said Laura
Urtnowski, President of Les Brasseurs du Nord. Today, we're celebrating
with our employees as well as with all Quebeckers who love good craft
beer, both of whom have contributed to our success. The launch of
Boréale 25 is an invitation to join us in celebrating 25 years of nice
conversation, fun and good times spent together with friends over a
great beer. Today, I'm very proud to offer beer-lovers a new, great
tasting ale that not only reflects our team's know-how, but also its
Boréale 25, like all Boréale ales, is 100% natural, brewed from superior
ingredients: wheat-veiled pale and caramel malts, enhanced with hops,
coriander and zest of orange during boiling and also raw, during
fermentation in our tanks. With its 6.1% alcohol content, this coarse
ale is unfiltered and unpasteurized to retain maximum flavour. Like all
Boréale ales, it contains no colouring agents or preservatives.
The ideal companion for every summer spread!
Perfect when lounging on a terrace, Boréale 25 is an ale of character
that is sure to please with its candied orange aroma and the smoothness
of wheat. At its best right out of the fridge, Boréale 25 adapts to a
wide variety of summer dishes. Whether you are enjoying salmon tartar,
chicken teriyaki or a cheese platter, Boréale 25 is the perfect
companion. Great tasting and great looking, you can also pair Boréale
25 to after-dinner bitter orange chocolates.
With a freshness period of six months from the date of bottling, Boréale
25 is available in six-packs of 341 mL bottles. It can also be enjoyed
in the best bars and restaurants, on tap or by the bottle.
The all-natural, eco-friendly ale
In line with Les Brasseurs du Nord's green commitment, Boréale 25 is
bottled in industry-standard brown bottles that may be reused up to 17
times over approximately 4 years. The label is printed using vegetable
ink on 100% FSC-certified paper, which guarantees that paper production
and printing comply with sustainable development principles. Cases are
made with recyclable cardboard. These measures, along with the
implementation of several cutting-edge energy-efficient initiatives,
form part of Boréale's commitment toward a greener planet.
About Les Brasseurs du Nord
Les Brasseurs du Nord is a 100% Québec-owned microbrewery based in
Blainville, in the Lower Laurentians region, that has built a strong
reputation over 25 years for its various ales: Boréale Rousse, Boréale
Blonde, Boréale Noire, Boréale Cuivrée, Boréale Dorée, Boréale Blanche
and Boréale IPA.
In 2012, Les Brasseurs du Nord launched a new specialty ale brand, Cuvée
Boréale, produced exclusively with Québec-grown ingredients. This brand
currently features two products, namely Cuvée Boréale Real Apple and
Cranberry Beer and Cuvée Boréale Real Wild Blueberry Beer.
Founded in 1987 by Laura Urtnowski, Bernard Morin and Jean Morin, the
company's mission consists in offering Québec beer-lovers top-quality,
all-natural and savoury ales. Les Brasseurs du Nord is a green
microbrewery that has won multiple awards for its eco-friendly
approach. For more information on Les Brasseurs du Nord, visit their
new website www.boreale.com, launched as part of the company's 25th anniversary celebrations.
Image with caption: "Boréale 25 (CNW Group/Les Brasseurs du Nord)". Image available at: http://photos.newswire.ca/images/download/20130502_C2816_PHOTO_EN_26267.jpg
SOURCE: Les Brasseurs du Nord
For further information:
To obtain more information or high-definition images, or to schedule an interview with Ms. Laura Urtnowski, please contact:
Massy Forget Langlois Public Relations
T: 514-842-2455, ext. 22