Les Brasseurs du Nord Launch Anniversary Ale: Boréale 25

"We're celebrating 25 years with a bang!"

BLAINVILLE, QC, May 2, 2013 /CNW Telbec/ - The 100% Québec-owned microbrewery Les Brasseurs du Nord celebrates its 25th anniversary with the launch of Boréale 25, an ale boasting superior ingredients and brewed by seasoned pioneers proud to share their passion for beer. Sold across Québec's grocery and convenience store network, Boréale 25 offers beer lovers and consumers seeking to uncover brewing novelties an ale boasting flavours worthy of its 25th anniversary celebrations.

"It's been 25 years since we launched our first Boréale, said Laura Urtnowski, President of Les Brasseurs du Nord. Today, we're celebrating with our employees as well as with all Quebeckers who love good craft beer, both of whom have contributed to our success. The launch of Boréale 25 is an invitation to join us in celebrating 25 years of nice conversation, fun and good times spent together with friends over a great beer. Today, I'm very proud to offer beer-lovers a new, great tasting ale that not only reflects our team's know-how, but also its creativity."

Boréale 25, like all Boréale ales, is 100% natural, brewed from superior ingredients: wheat-veiled pale and caramel malts, enhanced with hops, coriander and zest of orange during boiling and also raw, during fermentation in our tanks. With its 6.1% alcohol content, this coarse ale is unfiltered and unpasteurized to retain maximum flavour. Like all Boréale ales, it contains no colouring agents or preservatives.

The ideal companion for every summer spread!

Perfect when lounging on a terrace, Boréale 25 is an ale of character that is sure to please with its candied orange aroma and the smoothness of wheat. At its best right out of the fridge, Boréale 25 adapts to a wide variety of summer dishes. Whether you are enjoying salmon tartar, chicken teriyaki or a cheese platter, Boréale 25 is the perfect companion. Great tasting and great looking, you can also pair Boréale 25 to after-dinner bitter orange chocolates.

With a freshness period of six months from the date of bottling, Boréale 25 is available in six-packs of 341 mL bottles. It can also be enjoyed in the best bars and restaurants, on tap or by the bottle.

The all-natural, eco-friendly ale

In line with Les Brasseurs du Nord's green commitment, Boréale 25 is bottled in industry-standard brown bottles that may be reused up to 17 times over approximately 4 years. The label is printed using vegetable ink on 100% FSC-certified paper, which guarantees that paper production and printing comply with sustainable development principles. Cases are made with recyclable cardboard. These measures, along with the implementation of several cutting-edge energy-efficient initiatives, form part of Boréale's commitment toward a greener planet.

About Les Brasseurs du Nord

Les Brasseurs du Nord is a 100% Québec-owned microbrewery based in Blainville, in the Lower Laurentians region, that has built a strong reputation over 25 years for its various ales: Boréale Rousse, Boréale Blonde, Boréale Noire, Boréale Cuivrée, Boréale Dorée, Boréale Blanche and Boréale IPA.

In 2012, Les Brasseurs du Nord launched a new specialty ale brand, Cuvée Boréale, produced exclusively with Québec-grown ingredients. This brand currently features two products, namely Cuvée Boréale Real Apple and Cranberry Beer and Cuvée Boréale Real Wild Blueberry Beer.

Founded in 1987 by Laura Urtnowski, Bernard Morin and Jean Morin, the company's mission consists in offering Québec beer-lovers top-quality, all-natural and savoury ales. Les Brasseurs du Nord is a green microbrewery that has won multiple awards for its eco-friendly approach. For more information on Les Brasseurs du Nord, visit their new website www.boreale.com, launched as part of the company's 25th anniversary celebrations.

Image with caption: "Boréale 25 (CNW Group/Les Brasseurs du Nord)". Image available at: http://photos.newswire.ca/images/download/20130502_C2816_PHOTO_EN_26267.jpg

SOURCE: Les Brasseurs du Nord

For further information:

To obtain more information or high-definition images, or to schedule an interview with Ms. Laura Urtnowski, please contact:

Sarah Claude
Massy Forget Langlois Public Relations
T: 514-842-2455, ext. 22
sclaude@mflrp.ca

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Les Brasseurs du Nord

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