Leo Burnett wins bid to market Molson Coors' flagship brand Coors Light in Canada

TORONTO, July 26, 2013 /CNW Telbec/ - Molson Coors Canada is pleased to announce that its flagship brand Coors Light has been reassigned to Leo Burnett Canada.

Last month, the brewer announced the re-assignment of the brand managed by BBDO Canada. The decision was made in light of the recent business decision involving BBDO USA and a competitive brand assignment in the US market.

"We had discussions with a very short list of agencies whom we believe to be among the best in Canada," confirmed Peter Nowlan, Chief Commercial Officer for Molson Coors Canada. "Leo Burnett will bring a wealth of experience to the table as they take over the reins to move our business forward through creative excellence. I'm excited to work in partnership with such a talented group as we continue to surprise, delight and entertain Canadian drinkers."

Dom Caruso, President and COO of Leo Burnett Toronto, added: "We're delighted with how our approach to brand strategy and our strengths as an agency are such a great fit with Molson Coors and the needs of the Coors Light assignment".

"When we met with the Molson Coors team, we felt a strong sense of alignment right away" said Judy John, Leo Burnett's CEO and Chief Creative Officer. "We can't wait to put our talents to work on Coors Light".

About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K., Ireland and in many Eastern Europe countries through Molson Coors Europe. Molson Coors is listed on the Dow Jones Sustainability Index for North America. For more information on Molson Coors Brewing Company visit the company's website, www.molsoncoors.com.

About Leo Burnett
Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands.

SOURCE: Molson Coors Brewing Company

For further information:

François Lefebvre
Manager, Corporate Affairs
Molson Coors Canada
514 529-8583
Francois.lefebvre@molsoncoors.com

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