TORONTO, Nov. 18, 2013 /CNW/ - The Tourism Industry Association of
Ontario (TIAO) is pleased to announce the winner for Tourism Innovator
of the Year is Ontario Parks for their Learn to Camp program. Presented
at the 2013 Ontario Tourism Summit in Toronto, Ontario, this award
recognizes a person or business that has created a new, innovative
product that promotes and enhances tourism in Ontario, or demonstrated
an innovative approach to surviving the challenges of the tourism
TIAO judges selected Learn to Camp for its highly successful program
that increases tourism, improves visitor satisfaction and builds a
market of new visitors who will explore Ontario and return to camp in
Ontario Parks. Learn to Camp represents a significant success for
Ontario's tourism industry in its ability to engage and introduce new
Canadians and reluctant markets to travel in Ontario and participate in
outdoor recreational activities.
In 2011, the Learn to Camp Team was formed and implemented a Learn to
Camp test pilot. The pilot project was an overwhelming success for
participants and staff. In 2012, the Learn to Camp team was tasked with
developing and implementing a Learn to Camp program reaching across
Ontario's urban markets. Drawing on initial market research and
feedback received from test pilot staff and participants, Ontario Parks
expanded the Learn to Camp program.
The Ontario Tourism Awards celebrate excellence and innovation in the
multi-billion dollar tourism industry, which is a key contributor to
Ontario's economic prosperity. Nominations were open to all individuals
in the tourism industry operating in Ontario and were judged by an
independent, third-party panel of industry and marketing experts.
"The Learn to Camp program is a great way to promote outdoor tourism and
a great way to introduce camping and Ontario's parks to new Canadians."
Beth Potter, President & CEO
Tourism Industry Association of Ontario
Tourism is an important part of Ontario's economy, supporting over
300,000 jobs, according to preliminary numbers.
According to preliminary results, visits to Ontario increased by 1.4 per
cent to 105.2 million for the year 2011 over 2010.
Preliminary results show that tourism receipts increased by 4.8 per cent
in 2011 to over $23 billion.
Tourism Industry Association of Ontario - www.tiaontario.ca
Ontario Tourism Summit - www.ontariotourismsummit.com
Learn to Camp - www.ontarioparks.com/learntocamp/
SOURCE: Tourism Industry Association of Ontario
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