MONTREAL, Oct. 30, 2013 /CNW Telbec/ - Broccolini, developer and builder of L'AVENUE, announced today that Provigo® will become a retail tenant, bringing all the convenience of an
innovative concept grocery store to its landmark condominium and
mixed-use project located across the street from the Bell Centre.
The new 25,000-square-foot supermarket will allow customers from the
neighborhood and the over half a million workers, students and tourists
who visit downtown Montréal every day to discover the innovative
concept of this new grocery store that combines excellent customer
service and a vast selection of fresh products—all in an elegant
environment of spectacular design.
"As a mixed-use urban development, L'AVENUE will raise downtown Montréal's livability and quality of life. With
Provigo nestled within our walls, residents will enjoy an urban lifestyle with all the convenience of a
neighbourhood filled with local services," stated Broccolini Chief
Operating Officer Anthony Broccolini.
"We have said many times in recent months that re-launching the Provigo banner in Québec would be done both through significant investment in
our current network of stores and through the construction of new ones,
so as to always provide Quebecers with the best possible service," said
Mr. Pierre Dandoy, Senior Vice President, Operations, Provigo, Provigo
Le Marché and Loblaws Québec. "With a project as large and prestigious
as L'AVENUE, we could not have hoped for a better location to increase Provigo's
presence in Montréal, and invite Quebecers to discover the exceptional
qualities of our new stores."
Once completed, L'AVENUE will become a prominent symbol of Montréal, impressively combining
design, culture, art, gastronomy and the metropolitan vibe of downtown
Montréal. Located in the heart of Montréal at Rue de la Montagne and
Avenue des Canadiens, the project represents an investment of $200
million. Rising fifty floors above street level, L'AVENUE will redefine the city skyline and become the hub of a renewed downtown
Over 75% of the tower's 325 suites have already been sold. The surface area of standard
suites ranges from 500 to 1,500 sq. ft., and the top floors of what
will be Montréal's tallest mixed-use building will house penthouse
suites of up to 5,300 sq. ft.
Founded more than 60 years ago, Broccolini is a leader in construction
and real estate services development. The company serves the
residential, commercial and industrial markets in Québec and Ontario.
Broccolini has built its reputation by establishing solid and
long-lasting relationships with its clients. The company puts pride, a
commitment to excellence and the unwavering dedication of its staff
into each project. www.broccolini.com
About Provigo, member of the Loblaw group
Provigo is a member of the Loblaw group, one of the largest private
sector employers in Québec and Canada's largest food retailer. The
Loblaw group employs nearly 30,000 people in the province of Québec
through its 400 corporate, franchised and affiliated stores operated
mainly under the Provigo®, Provigo Le MarchéTM, Maxi®, Maxi & Cie®, Loblaws®, Club Entrepôt Provigo® and Les Entrepôts
Presto® banners. The Loblaw group also offers Canada's strongest
control (private) label program, including the President's Choice®, no
name® and Joe Fresh® brands. In addition, it makes available to
consumers President's Choice Financial® services and offers the PC®
points loyalty program.
For more information on L'AVENUE, visit lavenuecondos.com.
For further information:
David Barrett, CASACOM
514-286-2145, ext. 224
Specialist, Corporate Affairs
Provigo, member of the Loblaw group
514-383-8800, ext. 6157