Lavalife.com Introduces a Smarter Way to Instant Message

Leading online dating site now allows members to temporarily halt incoming IMs

TORONTO, June 5, 2012 /CNW/ - Lavalife.com, the leader in online dating for over a decade, today announces a brand new feature that makes its unique instant messaging functionality smarter and more user-friendly than ever before.

With a simple click of a button, Lavalife.com members now have the option of turning off the instant messaging functionality for 10 minutes, allowing anyone who may be logged in to better manage incoming communication.

It works like this: a member chatting with another member or browsing profiles can temporarily halt incoming IMs from everyone except the person they're IM-ing and those earmarked on their personal Hotlists. Those members wanting to send a message, meanwhile, are spared the frustration of IM-ing a member momentarily too busy to respond.

This brand new feature, free to all Lavalife.com members, puts instant messaging control squarely in the hands of the site user while complementing the host of other unique communication features such as private Email within our proprietary system, "Smiles" to get communication rolling and our "Call Me" request messages.

"We are constantly seeking new ways to enhance the Lavalife.com user experience and this new IM pausing functionality is precisely the kind of innovation our members expect," says Kevin Johnson, Lavalife.com Director of Operations.

"At Lavalife.com, members can customize and control their experiences, making online dating the ultimate choice for busy and discerning singles."

Lavalife.com's new IM on/off button is located on the top-left corner of all screens.

SOURCE Lavalife

For further information:

Kim Hughes, Kim.hughes@lavalife.com, 647-402-6108

http://www.lavalife.com

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