MONTREAL, July 9, 2013 /CNW Telbec/ - Lafarge Canada Inc announced three
new additions to its packaged cement offerings in Eastern Ontario,
Quebec, and Atlantic Canada. Effective this month, Lafarge Canada will
be selling 20kg Contempra (GU-L), 20kg High Early Cement (HE), and 30kg
Silica Fume Cement (GUb-SF) bags in these key market areas.
"Lafarge is committed to building better cities and communities, and we
are proud to lead our industry in offering these bagged products for
our customers, "said Gurinder Girn, Vice President (Cement) on behalf
of Lafarge Canada Inc. "We know from our research that using 20kg bags
of our high quality cement is the right choice for our partners and our
customers." These bagged products will be available in building supply
outlets across Eastern Ontario, Quebec, and Atlantic Canada.
Based on the Canadian Center for Occupational Health & Safety's (CCOHS)
heavy lifting recommendations, Lafarge's 20kg packaged offering
recognizes that people are at risk of seriously injuring their neck and
back when repeatedly lifting heavy objects both at home and in the
workplace. The Centre states that 23 kilograms is the most an
individual should lift on a regular basis.
After studying customer usage of the traditional 40kg cement bags,
Lafarge chose a 20kg bag so that mix designs can easily be adjusted.
The new 20kg cement bag also follows a broader packaged good trend.
From stones to flour, 20kg is a standard size for easy transport and
use. Lafarge has branded its 20kg offering as the Backsaver Bag, which was first developed and launched last year in Western Canada.
Contempra is contemporary cement engineered for today's needs. The use
of Contempra cement in manufacturing concrete decreases CO2 emissions by 10% while still producing concrete with the same level of
strength and durability as the concrete produced with regular Portland
cement. The durability characteristics and associated service life of
concrete can be significantly improved when using Lafarge Silica Fume
Cement. Lafarge SF Cement is handled like normal portland cement and,
therefore, eliminates the need for specialized equipment normally
associated with handling silica fume.
"Lafarge is proud to add these focused solutions to our bagged cement
offering," added Andrea Boddy, Director - Marketing and Technical
Solutions (Cement), Eastern Canada. "We look forward to providing more
value in safety and sustainability to our partners with these new
innovative products as we continue together to build better cities and
communities across Canada."
ABOUT LAFARGE CANADA INC.
Lafarge Canada Inc. is Canada's largest provider of solutions to the
construction and development industry. With more than 6000 employees
across Canada, our mission is to provide construction solutions that
build better cities and communities. The cities where Canadians live,
work, and raise their families along with the infrastructure that
supports their communities such as roads, bridges, transportation
links, water, and waste management benefit from the solutions provided
Through our Sustainability Ambitions for 2020, Lafarge is committed to
providing solutions using sustainable manufacturing practices and
improving the environment in and around its operations. At locations
across Canada, we have worked to reduce carbon dioxide emissions,
restore wetlands for native plants and animals, and identify waste
materials that can be recycled and used in our operations. More
information is available on Lafarge Canada's website: www.lafarge-na.com
SOURCE: Lafarge Canada Inc.
For further information:
Manager, Communications and Public Affairs
(514) 428 7290 or Anne-Julie.Gratton@lafarge-na.com