La Prep launches 100% Rainforest Alliance Certified™ coffee

"A better coffee for a better world" La Prep is one of Canada's first franchises to commit to offering 100% Rainforest Alliance Certified™ coffee

MONTREAL, June 23, 2014 /CNW Telbec/ - La Prep, a Montréal based and independently owned international quick-service restaurant franchise announced that they have changed their entire coffee offering to be 100% sourced from Rainforest Alliance Certified™ farms. La Prep has invested in a high quality coffee, sustainably grown to provide their clientele the very best coffee available providing an edge over the competition. La Prep is one of the first QSR franchises in Canada to source 100% of their coffee from Rainforest Alliance Certified™ farms.

As of Monday, June 9, 2014 La Prep's customers have been able to enjoy great tasting coffee while contributing to a better world by supporting sustainable farming practices. Farms that meet the comprehensive sustainability standards of the Sustainable Agriculture Network earn the Rainforest Alliance Certified™ seal. Rainforest Alliance certification helps support the rights and well-being of farm workers, the conservation of natural resources, the protection of wildlife and their habitat.

"The Rainforest Alliance is thrilled to welcome La Prep as a leading Canadian franchise committed to sustainability and improving the lives of coffee farming communities through their purchase of 100% Rainforest Alliance Certified™ coffee," said Nicole Pasricha, manager of Sustainable Value Chains at Rainforest Alliance Canada.  "Canadian consumers are eager to purchase environmentally and socially responsible products such as coffee, and La Prep's commitment will provide more opportunities for local coffee drinkers to vote with their cup." 

La Prep is known as an upscale innovative sandwich, salad and baked goods concept popular for offering a wide variety of coffees made from the finest ingredients. Considered a trend-setter in many aspects of the QSR industry, this current switch to coffee sourced from Rainforest Alliance Certified™ farms demonstrates a deeper commitment to their goal of being a socially and environmentally responsible.

John Beauparlant, President of La Prep, stated: "We are extremely proud to offer our customers a fabulous new coffee experience by providing a high quality, responsibly sourced coffee from Rainforest Alliance Certified™ farms. Our customers can be assured that with the purchase of every La Prep coffee they are supporting a healthier future for people and the planet and La Prep's environmental initiatives".

Notes to Editors

  • Rainforest Alliance is an international non-profit organisation which aims to protect ecosystems the people and wildlife that depend on them by transforming land use practices, business practices and consumer behaviour.
    For more information visit: www.rainforest-alliance.org

Image with caption: "La prep daily fresh (CNW Group/La Prep)". Image available at: http://photos.newswire.ca/images/download/20140625_C8404_PHOTO_EN_41664.jpg

SOURCE: La Prep

For further information:

Valerie Smyk
Marketing Manager|La Prep
Tel: (514) 510-5001 ext.557
Mobile: (514) 589-8776
E-mail: valerie@laprep.com
Website: www.laprep.com

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La Prep

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