MISSISSAUGA, ON, Feb. 9, 2012 /CNW/ - Canadian towel and tissue market
leader Kruger Products L.P. announces the launch of a new embossed
pattern on all its roll and multifold towel brands; Embassy® Supreme, Embassy®, White Swan® and Esteem®. The new embossing both enhances the look and feel of the towels and delivers superior absorption and strength - enabling hands to be dried
more thoroughly, thereby reducing the risk of cross-contamination.
"Our new embossed towels are softer, more absorbent and exceptionally
strong," says Eric Bisson, corporate vice president Away From Home
Business, Kruger Products L.P. "The unique cross-wave design delivers a
fresh new look and a level of strength and absorption that practically
does the job for you. It's the depth of the embossing and the amount of
emboss per square centimeter that make these towels so absorbent, so
your average towel usage will decrease. Now all Kruger Products' roll
towel brands can be used in our mechanical touchless towel dispensers,
which give our customers a wider range of product solutions."
In line with Kruger Products' Sustainability 2015 initiative, the new
embossed roll and multifold towels are EcoLogoM-certified (made with 100% recycled fibre and over 88% post-consumer
content) and/or Forest Stewardship Council® (FSC®)-certified by Rainforest Alliance. Kruger Products is proud to be the
first Canadian tissue manufacturer to obtain FSC® certification.
Previewed last October in Las Vegas at the ISSA/INTERCLEAN® (International Sanitary Supply Association) convention for purchasers
of hygiene/cleaning products and equipment, Kruger Products' new
embossed towels were well received by attendees from across North
"As the market leader, our customers expect us to be the company to
introduce exciting new products," says Bisson. "This latest innovation
is all about performance and demonstrates Kruger Products' commitment
to deliver the best-performing, quality products."
Product lines will be phased in across Canada and the United States
beginning in January 2012. For more information on the new embossed
towels and for a complete list of Kruger Products' EcologoM and FSC® certified products, visit krugerproducts.com/afh.
About Kruger Products L.P.
Kruger Products L.P. (KPLP) is Canada's leading towel and tissue
manufacturer serving the Canadian and USA Away From Home markets. Visit
krugerproducts.com/afh for more information on the Away From Home
division. KPLP is also the Canadian market leader in consumer towel and
tissue products, with such well-known brands as Cashmere®, Purex®, SpongeTowels®, Scotties® and White Swan®. Sustainability 2015 is Kruger Products' five-year plan aimed at
reducing the company's environmental footprint. The company has set
quantifiable targets for improving its environmental performance and is
focusing on the use of innovative technologies. For more information on
Sustainability 2015, visit sustainability2015.ca.
About Kruger Inc.
Founded in Canada in 1904, Kruger Inc., the parent company of Kruger
Products, is a major producer of publication papers, tissue, lumber and
other wood products, corrugated cartons from recycled fibres, green and
renewable energy, and wines and spirits. It is also a leader in paper
and paperboard recycling in North America. Kruger Inc. operates
facilities in Quebec, Ontario, British Columbia, Newfoundland and
Labrador, and the United States.
MTrademark of Terrachoice used under license. ®Forest Stewardship
Council and FSC logo—Forest Stewardship Council, A.C. © 2011, ®
Registered Trademark of Kruger Products L.P.
SOURCE Kruger Products L.P.
For further information:
Corporate Director of Operations and Business Development, AFH