50% Growth in Sales, Added 1300 Jobs Since 2007
VINELAND STATION, ON, Feb. 2, 2012 /CNW/ - Ontario's VQA wine industry -
which includes those wineries that contain only locally-grown grapes
with no foreign blends - has been an engine of economic growth for the
province since 2007 and is poised to continue generating
disproportionate benefits for the foreseeable future, according to a
new study conducted by KPMG for the Wine Council of Ontario.
The report also demonstrates that during this same period, the economic
impact of each litre of VQA wine sold rose to $12.29, a nearly 20%
increase since 2007, and a value not inclusive of the taxes collected
"KPMG confirms the story of robust economic contribution that we in
Ontario's VQA wine industry have long understood," said Ed Madronich,
Chair of the Wine Council of Ontario and President of Flat Rock
Cellars. "Even in the teeth of recessionary times, our VQA wine
industry created jobs in manufacturing, construction and tourism - all
the while preserving high-value agriculture in Ontario's Greenbelt and
contributing a set of steadily rising economic benefits to the entire
province. Since 2007, few other industries can make the same claim."
The KPMG study www.winecouncilofontario.ca/Resources-Media/Reports-Studies reveals a pattern of consistent economic expansion that has not only
defied slower overall provincial growth but has delivered benefits to
rural communities and farm families. Among the study's highlights:
Sales of VQA wines in Ontario rose from $178M in 2007 to $269M in 2011 -
a 51% increase.
The industry's overall economic contribution in 2010 alone rose to $191M
1300 additional jobs were created by the VQA wine sector from 2007 to
The value of Ontario's VQA wine industry impact on tourism stood at $10M
These findings add to previous data points that underscore the growing
economic importance of Ontario's VQA industry, including:
Exports of VQA wines from Ontario have grown by 30% during the past
decade and generated $37M in sales in 2010.
Demand is now such that there are currently 47 Ontario VQA wineries
exporting product around the country beyond the province's borders.
Ontario's VQA wine industry now exports to more than 20 countries around
the world at a rate of five times that of British Columbia measured in
In addition, the industry is poised to build on its record of steady
growth in the years ahead. KPMG estimates that wine tourism in Ontario
is likely to grow by at least 20% in the next five years.
"The recent record of economic growth is only the foundation upon which
our industry is committed to building upon," continued Madronich. "With
the continued support of consumers who love high quality locally
produced wines that return economic value back to our communities we
can achieve even greater results in the years ahead."
The Wine Council of Ontario (WCO) is the champion of Ontario's high
quality, authentically local Vintner's Quality Alliance (VQA) wines and
of promoting wine country as a destination. As a non-profit trade
association, WCO represents 80-plus wineries from across the designated
viticulture areas of the province: Niagara Peninsula, Prince Edward
County, Lake Erie North Shore and Pelee Island. Our members are grape
growers, manufacturers and leaders in tourism in their communities. We
are the future of Ontario's wine industry, which is a source of new
investment, jobs and award-winning wines. The Wine Council of Ontario's
role is to promote Ontario VQA wines and vintners, support the
production of excellent local wines valued at home and abroad, and
build on the substantial economic benefits that the VQA wine industry
brings to the province. Authentically local VQA wine is made without
imported grapes. The Wine Council of Ontario promotes the unique
qualities of Ontario's locally grown wines through its consumer facing
brand Wine Country Ontario.
SOURCE Wine Council of Ontario
For further information:
For further information or to request an interview, please contact:
Hillary Dawson, President of the Wine Council of Ontario
905.684.8070 ext 225 or 416.407.3607