TORONTO, July 9, 2013 /CNW/ - Kobo, a global leader in eReading, today announced the appointment of former
LG Electronics VP of Marketing Colin Bettam to the role of Chief Marketing Officer. Bettam joins Kobo with more
than 20 years of marketing experience and a proven track record of
success across a broad range of industries including media, technology,
consumer packaged goods, and food services.
Reporting to CEO Mike Serbinis, Bettam will be responsible for building
and expanding the Kobo brand internationally through comprehensive
strategies across multiple disciplines, including marketing, brand and
advertising, marketing communications, public relations, events,
sponsorship, and corporate social responsibility. Kobo recently
launched two international ad campaigns: the Gift of Reading celebrating Moms for Mother's Day, and Reader's Passion recognizing the most passionate Readers who make reading a part of
their daily lives. Bettam will be instrumental in building on these
campaigns as well as furthering the overall Kobo brand as the company
continues its international expansion with countries like India, Russia
and Philippines expected to launch this year.
Prior to joining Kobo, Bettam was the VP of Marketing at LG Electronics,
where he oversaw a multidisciplinary marketing team responsible for
four business groups: mobile, home electronics, home appliances, and
business solutions. He played a key role in consolidating the brand
positioning across all consumer categories under the "Life's Good"
banner, differentiating the company from its competitors. While at LG,
he formed strategic partnerships, including a long-term, multi-pronged
activation platform with the National Hockey League. Prior to his role
at LG, Bettam held senior marketing roles at Coors Brewing Company,
where he drove double-digit growth for seven consecutive years, as well
as XM Satellite Radio and McCain Foods.
"Kobo is experiencing tremendous growth around the world and continues
to reach the most passionate Readers through strong bookseller and
retail partnerships as well as large-scale brand campaigns," said Mike
Serbinis, CEO, Kobo. "We welcome Colin to the team and look forward to
working with him on taking Kobo's brand to the next level to engage
those people who truly make Reading a priority in their lives."
"Kobo differentiates itself from the competition by putting Readers
first, and I'm thrilled to be joining the team to continue cultivating
the love of reading around the world through brand initiatives that
truly speaks to them," said Colin Bettam, CMO, Kobo. "Kobo has proven
itself as a global strength in eReading, and positioning it as the best
solution for the most passionate Readers continues to be a top
About Kobo Inc.
Kobo Inc. is one of the world's fastest-growing eReading services
offering more than 3.5-million eBooks, magazines and newspapers to
millions of customers in 190 countries. Believing that consumers should
have the freedom to read any book on any device, Kobo provides
consumers with a choice when reading. From its Family of eReaders,
which includes the Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Arc, and Kobo
Aura HD, to its free, top-ranked eReading applications for Apple®,
BlackBerry®, Android®, and Windows® products, Kobo ensures the next
great read is just a page-turn away. Headquartered in Toronto and owned
by Tokyo-based Rakuten, Kobo eReaders can be found in major retail
chains around the world. www.kobo.com
SOURCE: Kobo Inc.
For further information:
Senior Director, Public Relations