Dance Champion Cheryl Burke Cha Chas in the Depend Silhouette for Women
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Depend product photos/logos
Soundbites from Cheryl Burke
Cheryl Burke Photos
TORONTO, July 11, 2013 /CNW/ - Depend (www.depend.com), the No. 1 brand in incontinence protection, boldly re-invites
Canadians to join Try It On Canada and announces a new celebrity partnership designed to help give the
approximately 3.3 million Canadians living with bladder control issues
the confidence to enjoy an active lifestyle. Dance champion Cheryl
Burke is doing the cha cha in the underwear-like Silhouette for Women
briefs to benefit Dress for Success, and because she tried them on
Depend brand will donate $50,000 to the organization on her behalf.
"Last year, the Depend brand revolutionized the incontinence category
with the launch of the game-changing Depend Real Fit and Silhouette
briefs," explained Elizabeth Metz, Depend brand director,
Kimberly-Clark. "This year, with the expansion of Try It On Canada, including support from even more celebrities, Depend will continue to
instill confidence in people living with bladder control issues and
change the category by driving people to think differently about
Burke, who wore the Depend Silhouette briefs under a sultry dance
costume to highlight the sleek, ultra smooth product fit, became
involved for a good cause - specifically Dress for Success (www.dressforsuccess.org).
"I've always been passionate about encouraging women to feel good about
themselves in all aspects of their lives," said Burke, two-time
champion of "Dancing With The Stars." "I jumped at the chance to try on
the Depend Silhouette for Women because I wanted to show women that if
I can comfortably wear the briefs under my dance costume, they can wear
them too. It's important to me that women feel confident in themselves,
and I'm proud that my partnership with Depend supports a great
charitable organization like Dress for Success."
Sports commentator and former pro hockey player PJ Stock again lends his
support to Try It On Canada, trying on Depend Real Fit for Men to
demonstrate how the briefs are both comfortable and unnoticeable. In
order to specifically address men's needs, Depend has also introduced
new Guards and Shields, designed to securely fit a man's body like an
athletic cup inside underwear. Many men do not realize how common light
bladder leakage is; it is often a side effect of prostate cancer
treatment, enlarged prostate, chronic diseases like diabetes, and other
conditions. Most men rely on homemade or feminine solutions when
dealing with bladder leakage, a reality Depend is helping to address
with the men's product line up.
A multi-faceted commercial marketing program, Try It On Canada from Depend includes TV and web creative designed to encourage consumer
engagement through product samples, store-specific retail support and
Visit www.TryItOnCanada.com to join Try It On Canada and request a sample of the Depend Real Fit or Silhouette briefs.
About the Depend Brand and Kimberly-Clark
Launched in 1984 by Kimberly-Clark Corporation, the Depend brand is the
market leader in the adult incontinence category in North America.
Over the years, the Depend brand has evolved with its consumers to
provide the best protection† and lend them the confidence they need to lead normal, active lives.
For more information or to request a product sample, visit www.depend.com.
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an
indispensable part of life for people in more than 175 countries. Every
day, nearly a quarter of the world's population trust K-C's brands and
the solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups,
Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share
position in more than 80 countries. To keep up with the latest K-C news
and to learn more about the company's 141-year history of innovation,
visit www.kimberly-clark.com or follow us on Facebook or Twitter.
About Dress for Success
Dress for Success is an international not-for-profit organization that
promotes the economic independence of disadvantaged women by providing
professional attire, a network of support and the career development
tools to help women thrive in work and in life. Since starting
operations in 1997, Dress for Success has expanded to more than 120
cities in 13 countries. To date, Dress for Success has helped more than
650,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
†Among those with a preference.
Source: Kimberly-Clark Corporation [KMB-B]
SOURCE: Kimberly Clark
For further information:
Charlene Magnaye, Ketchum Public Relations Canada