Kijiji is pleased to partner with the Quebec Major Junior Hockey League
and help offer Quebecers memorable moments in sport
MONTREAL, Sept. 20, 2012 /CNW Telbec/ - Today Kijiji announced a major
partnership with the Quebec Major Junior Hockey League (QMJHL). This
partnership reflects Kijiji's desire to promote its presence in the
cities and towns it serves in Quebec and to demonstrate its strong
attachment and commitment to these communities.
Kijiji will lend its colours to the first provincial game of the season
between the Quebec Remparts and the Chicoutimi Saguenéens, taking place
on September 21. Entertainment inside and outside the Colisée will warm
up the crowd, with Michel Goulet, former QMJHL and NHL player, in
"Our recent partnership with the QMJHL demonstrates our attachment and
commitment to the Quebec regions, first because a love of hockey unites
us, but also because the QMJHL has long been contributing to enriching
the unique character of each region," said Marc-André Hade, marketing
communication specialist for Kijiji Canada in Quebec. "Kijiji is
solidly established and well represented in Quebec with 20 towns and
regions each served locally by a specific website."
According to a recent Leger Marketing poll commissioned by Kijiji, 31%
of Quebecers watch their favourite Quebec Major Junior Hockey League
team play or follow its standings. Saguenay-Lac-Saint-Jean, the
National Capital and the Lower St. Lawrence are home to the League's
biggest fans. They are invited to attend their local team's games to
enjoy the surprises Kijiji has in store as part of this new
partnership, including weekly entertainment in the arenas!
As an official partner, Kijiji will disseminate a video via social media illustrating that Kijiji facilitates the achievement
of dreams that we think inaccessible, like buying used hockey
equipment. During games, Kijiji videos will also be shown on arena
scoreboards. Kijiji will offer the League more visibility on its
classified websites, creating connections between a town's classifieds
site and its major junior hockey team whenever possible.
"The QMJHL makes an enormous contribution to the vitality of our
communities, helping create and cultivate a culture of sport,
generating major economic spinoffs and unforgettable moments for
Quebecers who are passionate about this sport," said Gilles Courteau,
QMJHL commissioner. "Every year, it contributes to the athletic and
academic development of hundreds of young people and is supported by
hundreds of dedicated volunteers. We are pleased that Kijiji is getting
involved in this project."
Kijiji is the leading free classified ad site in Quebec with millions of
users across the province. Kijiji means "village" in Swahili, and the
company's priority has always been to offer local service to
communities in Quebec, making it a natural fit with the QMJHL and its
Kijiji and hockey: a few numbers
Over 37,000 Quebecers have put their hockey equipment up for sale on
Kijiji in the past 12 months. Another 34,000 shopped for hockey
equipment during the same period. According to the Leger Marketing poll
commissioned by Kijiji, 28% of respondents have belonged to a junior or
amateur league hockey team. Furthermore, 69% of respondents say that
they have a hard time paying for new hockey equipment. So it is not
surprising that almost half of respondents (45%) reported purchasing
used sports equipment.
About the Quebec Major Junior Hockey League
The Quebec Major Junior Hockey League's mission is to develop players
for professional hockey while supporting them throughout their academic
endeavours to mold them into responsible, educated citizens. It must
offer high entertainment value within a profitable framework in order
to ensure the continued success of its activities.
Kijiji, which means "village" in Swahili, is the number one classifieds
website in Canada, connecting 10 million buyers and sellers each month.
With local sites for more than 100 cities and towns across the country,
including in Quebec, Kijiji makes it easy for its users to find exactly
what they're looking for in their own community. In Quebec, 40% of
Internet users use this service, and Kijiji sites receive over 2.5
million unique visitors per month.
In 2011, Kijiji websites in Quebec received an average of 261 searches
per minute and 33 ad views per second, and 12 million responses of all
kinds were sent.
Leger Marketing poll conducted online with a sample of 1,000 Quebecers
from September 4 to 6, 2012. The margin of error is 3.1%, 19 times out
of 20. This poll was conducted for Kijiji Canada.
Marc-André Hade, marketing communication specialist for Kijiji, as well
as Gilles Courteau, commissioner of the Quebec Major Junior Hockey
League, will be available on September 20 and 21 for interviews about
SOURCE: Kijiji Canada
For further information:
Véronique Beauchamp |Miriam Lauzon
514 739-1188, ext. 247|224
firstname.lastname@example.org | email@example.com